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Amid the proliferation of a range of new and ubiquitous online platforms, YouTube, a video-based platform, remains a key driver in the democratisation of creative, playful, vernacular, intimate, as well as political expressions. As a critical node of contemporary communication and digital cultures, its steady uptake and appropriation in a social media-savvy nation such as the Philippines requires a critical examination of its role in the continued reconstruction of identities, communities, and broader social institutions. This book closely analyses the diverse content and practices of amateur Filipino YouTubers, exposing and problematising the dynamics of brokering the contested aspirational logics of beauty and selfhood, interracial relationships, world-class labour, and progressive governance in a digital sphere.
Internet videos --- Online social networks --- Political aspects --- Social aspects --- YouTube (Electronic resource) --- Communities, Online (Online social networks) --- Communities, Virtual (Online social networks) --- Electronic social networks --- Online communities (Online social networks) --- Social networking Web sites --- Virtual communities --- Social media --- Social networks --- Sociotechnical systems --- Web sites --- Net videos --- Online videos --- Web videos --- Video recordings --- GooTube (Electronic resource) --- YouTube Broadcast Yourself (Electronic resource) --- YouTube, digital media, social transactions, brokering, postcolonialism, mestiso, mestisa, humour, interracial relationships, freelance work, democracy, populism, Philippine politics, agency, and paradox. --- Digital media --- Political aspects. --- Social aspects.
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