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In the broader scenario of social communication, the volume deals with the issue of the communication of social responsibilities: a field which, in recent years, has been offering interesting examples of how it is possible to reconcile corporate values and goals with ethical purposes and values in Italy. Starting from the analysis of some projects carried out by companies and associations in the Italian context, the authors analyse the ways in which people build, manage and renew a relationship between apparently distant and yet close subjects.

Social responsibility of business. --- Business --- Corporate accountability --- Corporate responsibility --- Corporate social responsibility --- Corporations --- CSR (Corporate social responsibility) --- Industries --- Social responsibility, Corporate --- Social responsibility of industry --- Business ethics --- Issues management --- Social responsibility --- Social aspects

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• Reference Manager
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In the vast arena of social communication, the volume confronts the theme of social responsibility communication, an area that last years negligible is proposing in our country interesting examples of how it is possible to reconcile values ​​and obiettivi aziendali with an ethical-value end. Starting from the analysis of some projects carried out by print and associations in the Italian context, if we analyze the modalities through the quality if we build, if we manage and if we create a relationship between people apparently distant, ma vicini.Laura Solito is professor of Sociology of the process cultural and communication press the Scuola di Scienze politiche "Cesare Alfieri" dell'Università di Firenze. Tra i suoi interessi di ricerca de ella: lo studio delle relazioni communicative tra istituzioni e cittadini; the dynamics of the public sphere and the construction of the collective discourse; i process and the logic of social communication. Letizia Materassi collaborates with the Department of Political and Social Sciences of the Università di Firenze. She svolge attività di research and formation sulla comunicazione instituzionale e sociale e sulle competenze dei communicators nei differenti contesti organizzativi.

Social responsibility of business.