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“Sobande’s book is a landmark study of Black British women and their double struggle with and for their media representations. Sobande’s playful text deftly shifts between media theory and digital practice in order to showcase how Black British women are re-making themselves through a variety of digital media.” —Akwugo Emejulu, University of Warwick, UK “This is an engaging, rigorously researched documentation of the culturally significant but often neglected digital experiences of Black women. As Sobande so vividly explains, this is a story rooted offline, one of intersecting ‘in real life’ oppressions and structural racism, a story grounded in the particular history of Black women in Britain organising and creating spaces for themselves.” —Rebecca Omonira-Oyekanmi, reporter, editor and writer, UK “This book adds to the important but limited literature on the realities of Black women's experiences in the UK. The book offers a timely and deft treatise of the digital strategies that Black British women use to navigate their world. Whether it's hair tutorial videos on YouTube or clever Twitter banter, Black women in Britain are using the internet in innovative ways and Francesca Sobande offers an excellent guide to these practices.”—Moya Bailey, Northeastern University, USA “Sobande’s work thrusts open the doors of an area of limited research to date. Scholars, teachers and students alike will want to reach for this book time and time again. I know this will fast become a new favourite on the reading lists of my journalism students!” —Marverine Duffy, Birmingham City University, UK Based on interviews and archival research, this book explores how media is implicated in Black women’s lives in Britain. From accounts of twentieth-century activism and television representations, to experiences of YouTube and Twitter, Sobande's analysis traverses tensions between digital culture’s communal, counter-cultural and commercial qualities. Chapters 2 and 4 are available open access under a Creative Commons Attribution 4.0 International License via link.springer.com. Francesca Sobande is a lecturer in digital media studies at the School of Journalism, Media and Culture at Cardiff University, Wales.

Women in mass media. --- Mass media --- Communication. --- Culture. --- Gender. --- Digital media. --- Ethnology—Europe. --- Marketing. --- Media and Communication. --- Culture and Gender. --- Digital/New Media. --- European Culture. --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Electronic media --- New media (Digital media) --- Digital communications --- Online journalism --- Cultural sociology --- Culture --- Sociology of culture --- Civilization --- Popular culture --- Communication, Primitive --- Mass communication --- Sociology --- Marketing --- Social aspects --- Sex. --- Gender Studies. --- Digital and New Media. --- Gender (Sex) --- Human beings --- Human sexuality --- Sex (Gender) --- Sexual behavior --- Sexual practices --- Sexuality --- Sexology

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Consuming Crisis is a crucial account of how consumer culture capitalized on Coronavirus (COVID-19). Sobande explores how brands claim to care while they encourage people to 'keep calm and consume'. This critical analysis of the power and politics of marketing examines an eclectic mix of campaigns, content, and experiences. Such work outlines the societal significance of fast-fashion adverts, banana bread's pandemic 'moment', university social media strategies, and how digital technology mediates memories and work. Based on the belief that brands cannot be activists, Sobande creatively considers how brands construct care, camaraderie, culture, and so-called 'normal' life during times of crisis.--Provided by publisher.

E-books --- Marketing. --- Brand name products. --- Consumer behavior. --- COVID-19 (Disease) in mass media.

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Marketing --- merken --- sociale media --- marketing --- sociale strijd --- bedrijfsethiek --- Stratégie de marque --- Justice sociale --- Médias

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Based on interviews and archival research, this book explores how media is implicated in Black women’s lives in Britain. From accounts of twentieth-century activism and television representations, to experiences of YouTube and Twitter, Sobande's analysis traverses tensions between digital culture’s communal, counter-cultural and commercial qualities.

Ethnologie --- Médias.

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Feminism --- Womanism.