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Launched in 1980, cable network Black Entertainment Television (BET) has helped make blackness visible and profitable at levels never seen prior in the TV industry. In 2000, BET was sold by founder Robert L. Johnson, a former cable lobbyist, to media giant Viacom for 2.33 billion dollars.This book explores the legacy of BET: what the network has provided to the larger US television economy, and, more specifically, to its target African-American demographic. The book examines whether the company has fulfilled its stated goals and implied obligation to African-American communities. Has

African Americans on television. --- Black Entertainment Television.

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"Watching While Black exclusively considers and critically engages programs that Black audiences watch and enjoy. With fresh perspectives, contributors both expose and introduce programming targeted at very specific and under-examined Black demographics. Cutting across forty years of Black television, the book looks at behind-the-scenes practices, significant historical texts, twenty-first century shows, and programs produced for Black audiences around the world."--

African American television viewers. --- African Americans on television. --- Television broadcasting --- Social aspects --- Afro-American television viewers --- Television viewers, African American --- Television viewers --- Afro-Americans in television --- Afro-Americans on television --- Television