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Pimpin' ain't easy
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ISBN: 1135869480 1283589427 9786613901873 0203941861 1135869499 9781135869496 9780203941867 9781135869441 1135869448 9781135869489 9780415976787 0415976782 9780415976794 0415976790 9781283589420 6613901873 Year: 2008 Publisher: New York Routledge

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Abstract

Launched in 1980, cable network Black Entertainment Television (BET) has helped make blackness visible and profitable at levels never seen prior in the TV industry. In 2000, BET was sold by founder Robert L. Johnson, a former cable lobbyist, to media giant Viacom for 2.33 billion dollars.This book explores the legacy of BET: what the network has provided to the larger US television economy, and, more specifically, to its target African-American demographic. The book examines whether the company has fulfilled its stated goals and implied obligation to African-American communities. Has


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Watching While Black

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"Watching While Black exclusively considers and critically engages programs that Black audiences watch and enjoy. With fresh perspectives, contributors both expose and introduce programming targeted at very specific and under-examined Black demographics. Cutting across forty years of Black television, the book looks at behind-the-scenes practices, significant historical texts, twenty-first century shows, and programs produced for Black audiences around the world."--

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