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This case study examines the failure of Britain's first electric car, the C5. The C5 car failed due to poor marketing strategy and production ended after just nine months. Had the C5 positioned itself differently, it may not have been remembered as one of the biggest disasters in technology history.
Branding (Marketing) --- Electric automobiles --- Motors. --- Internet marketing. --- New products --- Marketing. --- Marketing --- Sinclair Vehicles Limited.
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Pipe supports --- Piping --- Design and construction. --- Design and construction.
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