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book (7)

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Book

Expert system development in Prolog and Turbo-prolog
Author: Smith, P. R.
ISBN: 0470209119 Year: 1988 Publisher: Wilmslow, Cheshire, U.K. : New York, N.Y. : Sigma Press ; Halsted Press,

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Keywords
Expert systems (Computer science) --- Prolog (Computer program language) --- Systèmes experts (Informatique) --- PROLOG (Langage de programmation)

Great answers to tough marketing questions.
Author: Smith, P.R.
ISBN: 0749430184 Year: 1999 Publisher: London : Kogan Page Ltd,

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Keywords
Marketing

Book

Marketing communications : integrating offline and online with social media
Authors: Smith, P. R. --- Zook, Ze.
ISBN: 9780749461935 0749461934 9780749461942 0749461942 Year: 2011 Publisher: Philadelphia, PA : Kogan Page,

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Communication in marketing.

Book

Digital marketing excellence : planning, optimizing and integrating online marketing
Authors: Chaffey, Dave --- Smith, P. R.
ISBN: 1003009492 1003009492 1000610918 Year: 2023 Publisher: London : Routledge,

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A practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools.

Keywords
Internet marketing.

Book

Marketing Communications : Integrating Online and Offline, Customer Engagement and Digital Technologies
Authors: Smith, P. R. --- Zook, Ze
ISBN: 9781398611726 1398611727 Year: 2024 Publisher: London, England : Kogan Page Limited,

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Discover how to plan and implement successful marketing with this invaluable core textbook complete with in depth, integrated marketing elements throughout.

Keywords
Marketing --- Management.

Strategic marketing communications.
Authors: Smith, P. R. --- Berry, Chris --- Pulford, Alan
ISBN: 0749429186 Year: 1999 Publisher: London : Kogan Page Ltd,

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Communication dans les organisations --- Stratégie marketing

Book

CAL 83: selected proceedings
Authors: Smith, P.R. --- Symposium on Computer Assisted Learning
ISBN: 0080308260 1322472696 1483299074 Year: 1984 Publisher: Oxford

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Keywords
Computer assisted instruction

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