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History of the Netherlands --- Heineken, Freddy --- Brewing industry --- Heineken --- Industrielen: Heineken --- History --- Heineken, Alfred Henry, --- Heineken's Bierbrouwerij Maatschappij. --- Beverage industry --- Heineken, Freddy, --- Heineken & Co. --- HBM --- 960 --- industriëlen --- bier --- levensbeschrijvingen --- biographies et mémoires --- HBM (Heineken's Bierbrouwerij Maatschappij) --- Heineken N.V.
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Sporting goods --- Trademarks --- Articles de sport --- Marques de commerce --- Marketing --- Commercialisation
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Traces the fierce rivalry between brothers Adi and Rudi Dassler, who launched a successful shoe business from their mother's laundry room in Germany before a bitter feud prompted their separation and launch of competitors Adidas and Puma.
Sporting goods industry --- Athletic shoes --- History --- Dassler, Adi, --- Dassler, Rudi, --- Adidas-Salomon AG. --- PUMA AG Rudolf Dassler Sport. --- Footwear industry
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Sporting goods industry --- History --- Dassler, Adi, --- Dassler, Rudi, --- Adidas AG --- Puma (Firm) --- History.
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Heineken is known all around the world, but few of the drinkers who eagerly watch the foam rise in their glass have heard of the business ploys, marketing tricks and extraordinary characters that transformed the Dutch family business into a global brand. Taking us on a journey from a small brewery in Amsterdam in 1864 to the present day, The Heineken Story tells the remarkable and sometimes controversial true story of one of the world's largest brewing companies, and of Alfred 'Freddy' Heineken, the singular business man who secured its position. From spectacular takeovers and inspire
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Multinational --- Sportschoen --- Sport --- Sportkleding --- Geschiedenis --- Schoen
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