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Practical journalism
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ISBN: 0761949275 1283859165 1446205177 9781446205174 9781446216828 1446216829 9780761949268 0761949267 9780761949275 9781283859165 9781446234532 1446234533 Year: 2006 Publisher: London Thousand Oaks, CA SAGE Publications

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Abstract

Helen Sissons introduces students to the skills needed to become a journalist in the digital age.


Book
Relationship building in public relations
Authors: ---
ISBN: 9781138183230 1138183237 Year: 2018 Publisher: New York, NY : Routledge,

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Book
Relationship building in public relations
Authors: ---
ISBN: 1317293495 1315645939 1317293509 9781315645933 Year: 2018 Publisher: London : Routledge,

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Abstract

"This book aims to provide an interdisciplinary approach to highlight the importance of relationships in public relations, delving not only into the organization-public relationships but also into interpersonal relationships within the industry in order to offer new, empirical insights into the impact and formation of such relationships. Theunissen and Sissons theorize that public relations cannot exist without interpersonal relationships and the ability to create and maintain such relationships. Taking a critical stance, the book will move beyond mere rhetoric and conjecture by providing solid evidence-based research results to inform their theories about the impact of relationships and dialogue on public relations thinking. Rather than following contemporary thinking, it aims to embrace current changes, look ahead and prepare a new generation for the challenges of 21st century public relations practice. "--

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