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Drawing on 15 months of ethnographic research in one of the most under-developed regions in the Caribbean island of Trinidad, this book describes the uses and consequences of social media for its residents. Jolynna Sinanan argues that this semi-urban town is a place in-between: somewhere city dwellers look down on and villagers look up to. The complex identity of the town is expressed through uses of social media, with significant results for understanding social media more generally. Not elevating oneself above others is one of the core values of the town, and social media becomes a tool for social visibility; that is, the process of how social norms come to be and how they are negotiated. Carnival logic and high-impact visuality is pervasive in uses of social media, even if Carnival is not embraced by all Trinidadians in the town and results in presenting oneself and association with different groups in varying ways. The study also has surprising results in how residents are explicitly non-activist and align themselves with everyday values of maintaining good relationships in a small town, rather than espousing more worldly or cosmopolitan values.

Online social networks. --- Social media. --- User-generated media --- Communication --- User-generated content --- Electronic social networks --- Social networking Web sites --- Virtual communities --- Social media --- Social networks --- Sociotechnical systems --- Web sites --- Online social networks --- Trinidad and Tobago. --- Republic of Trinidad and Tobago --- República de Trinidad y Tobago --- Torinidaddo Tobago --- Torinidādo Tobago --- Trinidad & Tobago --- Trinidad ja Tobago --- Trinidad och Tobago --- Trinidad-Tobago --- Ṭrinidad ṿe-Ṭobago --- Trinidad y Tobago --- Trinité-et-Tobago --- טרינידד וטובגו --- トリニダッド・トバゴ --- トリニダード・トバゴ --- Tobago (Colony) --- Trinidad --- West Indies (Federation) --- Communities, Online (Online social networks) --- Communities, Virtual (Online social networks) --- Online communities (Online social networks) --- Society & social sciences --- Society & culture: general --- Cultural studies --- Sociology & anthropology --- caribbean --- carnival --- carnival logic --- anthropology --- El Mirador --- Facebook --- Instagram --- Trinidad and Tobago

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Since the growth of social media, human communication has become much more visual. This book presents a scholarly analysis of the images people post on a regular basis to Facebook. By including hundreds of examples, readers can see for themselves the differences between postings from a village north of London, and those from a small town in Trinidad. Why do women respond so differently to becoming a mother in England from the way they do in Trinidad? How are values such as carnival and suburbia expressed visually? Based on an examination of over 20,000 images, the authors argue that phenomena such as selfies and memes must be analysed in their local context. The book aims to highlight the importance of visual images today in patrolling and controlling the moral values of populations, and explores the changing role of photography from that of recording and representation, to that of communication, where an image not only documents an experience but also enhances it, making the moment itself more exciting.

Computer literacy. --- Information technology. --- Electronic data processing.

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Since the growth of social media, human communication has become much more visual. This book presents a scholarly analysis of the images people post on a regular basis to Facebook. By including hundreds of examples, readers can see for themselves the differences between postings from a village north of London, and those from a small town in Trinidad. Why do women respond so differently to becoming a mother in England from the way they do in Trinidad? How are values such as carnival and suburbia expressed visually? Based on an examination of over 20,000 images, the authors argue that phenomena such as selfies and memes must be analysed in their local context. The book aims to highlight the importance of visual images today in patrolling and controlling the moral values of populations, and explores the changing role of photography from that of recording and representation, to that of communication, where an image not only documents an experience but also enhances it, making the moment itself more exciting.

Computer literacy. --- Information technology. --- Electronic data processing.

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At the heart of many studies in media anthropology is an interest in media practices. While practice-oriented approaches have gained momentum as of late, there has been little discussion about how they can include particular “media texts” or “media content” into their research designs. This is especially true for digital content on social media platforms, such as digital images, captions, emojis, hashtags, and so on, which have become popular objects of ethnographic investigation. Though digital content has clear empirical value for ethnographic studies, researchers are unclear about how to approach it conceptually and methodologically. In the following chapter, I argue that digital content itself can be analysed as practice. Using my ethnographic study of digital practices at the Memorial to the Murdered Jews of Europe as an example, I show that digital content can be studied as routines in the interplay of human bodies, social and cultural conventions, and the affordances of digital media technologies. My practice approach does not read content as text; rather, it asks how the practices of its creators live on through digital content. This perspective offers a new way of conducting content analysis from an ethnographic perspective and expands the toolbox available for media anthropological research.

Ethnology. Cultural anthropology --- Mass media and anthropology --- Mass media and culture --- Anthropological ethics