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Pricing --- Pricing. --- 658.81 --- 338.516 --- Price policy --- Price policy, Industrial --- Retail pricing --- Marketing --- Sales organization --- Markt als prijsmechanisme. Marktmechanisme. Marktprijs. Vrije concurrentie. Monopolistische concurrentie. Oligipolie. Duopolie. Marginale prijsvorming --groothandel-kleinhandelprijs zie {339.3} --- 338.516 Markt als prijsmechanisme. Marktmechanisme. Marktprijs. Vrije concurrentie. Monopolistische concurrentie. Oligipolie. Duopolie. Marginale prijsvorming --groothandel-kleinhandelprijs zie {339.3} --- 658.81 Sales organization
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"Stocks plunge on worries over financial sector" "Jobless rate at 14-year high" "Economy shrinks with consumers leading the way" "As home sales sag, foreclosures soar" "Retail chains caught in a wave of bankruptcies" Newspaper columns blare the news daily. There is no doubt that we are struggling through a worldwide economic and financial crisis of a magnitude not witnessed since the Great Depression. In this environment, fraught with danger, no company can afford to take a wait-and-see attitude. One hesitation or misstep can result in the rapid demise of a once stalwart enterprise. Even small miscalculations can topple mighty empires; consider the U.S. auto industry, for example. The severity of the crisis demands that your company understand its causes, diagnose carefully, implement decisively and monitor constantly. However, the crisis also creates chances for companies that learn to assess risk, recognize opportunity and take action quickly. This book is an antidote to the chorus of doom-and-gloom, a manual for business leaders and employees who are ready to fight. In Beat the Crisis, international strategy guru, Hermann Simon, offers 33 practical actions that any company can take immediately. Organized into broad categories—"Changing Customer Needs," "Sales and the Sales Force," "Managing Offers and Prices" and "Services," Simon shows companies how to focus on the areas where emphatic action can have quick and maximum impact on corporate performance. Drawing from dozens of successful cases around the world, Simon helps readers learn to read the market signals, develop quick solutions, and stay a step ahead of their competitors, while avoiding the pitfalls looming in the crisis. A concluding chapter looks beyond the crisis and considers the longer-term socio-political and business consequences, in which Simon foresees a new era of restraint. As he argues: "The 33 quick solutions won’t rid the world of the crisis, but they can certainly contain the damage. And this can make all the difference between a company’s death and survival." Can your company afford to ignore this advice? Hermann Simon is Chairman of Simon-Kucher & Partners, Strategy & Marketing Consultants, with offices in Europe, Asia, and the United States. He is an expert in strategy, marketing and pricing, advising clients and speaking to business organizations worldwide. Prior to taking on consulting full-time, he was a professor of business administration and marketing at the Universities of Mainz and Bielefeld, and has served as a visiting professor at many universities, including Harvard Business School, London Business School, INSEAD, Keio University, Stanford, and MIT. Named one of Europe’s most influential management thinkers, he has served on the boards of numerous journals, including the International Journal of Research in Marketing, Management Science, and European Management Journal, and has published over 30 books, including the worldwide bestsellers Hidden Champions (1996), Power Pricing (1997), Manage for Profit, Not for Market Share (2006), and Hidden Champions of the 21st Century (2009).
Business enterprises -- Finance. --- Corporations -- Finance. --- Financial crises. --- Industrial management. --- Management --- Management Theory --- Business & Economics --- Corporations --- Business enterprises --- Finance. --- Crashes, Financial --- Crises, Financial --- Financial crashes --- Financial panics --- Panics (Finance) --- Stock exchange crashes --- Stock market panics --- Business finance --- Capitalization (Finance) --- Corporate finance --- Corporate financial management --- Corporation finance --- Financial analysis of corporations --- Financial management, Corporate --- Financial management of corporations --- Financial planning of corporations --- Managerial finance --- Business financial management --- Financial analysis of business enterprises --- Financial management, Business --- Financial management of business enterprises --- Financial planning of business enterprises --- Business administration --- Business management --- Corporate management --- Industrial administration --- Management, Industrial --- Rationalization of industry --- Scientific management --- Business. --- Management science. --- Marketing. --- Leadership. --- Organization. --- Planning. --- Business and Management. --- Business Strategy/Leadership. --- Business and Management, general. --- Business --- Industrial organization --- Crises --- Going public (Securities) --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Organisation --- Trade --- Economics --- Commerce --- Ability --- Command of troops --- Followership --- Marketing --- Creation (Literary, artistic, etc.) --- Executive ability --- Organization --- Quantitative business analysis --- Problem solving --- Operations research --- Statistical decision
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The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer. In this engaging and practical narrative, Hermann Simon leaves nothing out of the pricing cocktail, explaining each ingredient through dozens of stories collected over four decades in the trenches and behind the scenes. A world-renowned speaker on pricing and a trusted advisor to Fortune 500 executives, Simon’s lifelong journey has taken him from rural farmers’ markets, to a distinguished academic career, to a long second career as an entrepreneur and management consultant to companies large and small throughout the world. Along the way, he has learned from Nobel Prize winners and leading management gurus, and helped countless managers and executives use pricing as a way to create new markets, grow their businesses, and gain a sustained competitive advantage. Here, for consumers and business people alike, he reveals the secrets of successful pricing practices, and shares the wisdom and common sense that will forever change the way you thinking about pricing. “This is the best book I know to open your mind to the practical problems in setting your prices.” PHILIP KOTLER, S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. “Hermann Simon is ‘The Pricing Man’ and a giant within our discipline. With more than 40 years of experience in pricing research and practice with companies across the globe and across all major industries, he possesses the know-how to help organizations large, medium-sized, and small to improve their pricing acumen. This book will help you improve your pricing management skills, strategies, and tactics – and it will help your company also.” KEVIN MITCHELL, President, The Professional Pricing Society, Inc. “Hermann Simon is a man who can get upset about being offered a 35 percent discount on a new digital camera. His fascination with ‘willingness to pay’ is infectious. As much as any individual, he is behind the professionalization of pricing in the past couple of decades.” WILLIAM POUNDSTONE, Author, Priceless: The Myth of Fair Value (and How to Take Advantage of It) .
Marketing & Sales --- Commerce --- Business & Economics --- Pricing. --- Price policy --- Price policy, Industrial --- Retail pricing --- Business. --- Marketing. --- Management. --- Leadership. --- Microeconomics. --- Business and Management. --- Business Strategy/Leadership. --- Marketing --- Price theory --- Economics --- Administration --- Industrial relations --- Organization --- Ability --- Command of troops --- Followership --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling
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What do Tetra aquarium supplies, Elector-Nite sensors, and Nissha touch panels have in common? They are typical "hidden champions," medium-sized, unknown companies (with annual revenues under $4 billion) that have quietly, under the radar, become world market leaders in their respective industries. Hermann Simon has been studying these hidden champions for over 20 years, and in this sequel to his worldwide bestseller, Hidden Champions, he explores the dramatic impact of globalization on these companies and their outstanding international success. Going deep inside more than a thousand hidden champions around the world, Simon reveals the common patterns, behaviors, and approaches that make these companies successful, and, in many cases, able to sustain world market leadership for generations, despite intense competition, financial pressures, and constantly evolving market dynamics. In the tradition of In Search of Excellence, Built to Last, and Good to Great, Simon identifies the factors in business operations, customer service and marketing, innovation, human resources management, organizational design, leadership, and strategy that separate these outstanding performers from the rest of the pack – and from the large corporations of the day. In the process, he provides a glimpse behind the curtains of many secretive companies who buck today’s management fads, and succeed instead through such common-sense strategies as focusing on core capabilities, delivering real value to the customer, establishing long-term relationships, innovating continuously, rewarding employees for performance, decentralized operations, and developing an unparalleled global presence. Hidden champions teach us that good management means doing many small things better than the competition—quietly, with determination, commitment, and never-ending stamina. And in turbulent economic times, the hidden champions represent an antidote to the short-sighted and excessive practices that have brought many corporate giants crashing down. The hidden champions provide invaluable lessons for all stakeholders in the business community, from entrepreneurs to corporate managers, investors to employees, union organizers to regulators, advanced and emerging countries and may well serve as the new role models for sustainable economic growth in the globalized world of the future.
Small business --Management --Case studies. --- Success in business --Case studies. --- Success in business --- Small business --- Management Theory --- Vocational Guidance --- Commerce --- Management --- Business & Economics --- Leadership. --- Marketing. --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Marketing --- Business. --- Management science. --- Entrepreneurship. --- Small business. --- Organization. --- Planning. --- Business and Management. --- Small Business. --- Business and Management, general. --- Industrial management --- Aftermarkets --- Selling --- Ability --- Command of troops --- Followership --- Organisation --- Entrepreneur --- Intrapreneur --- Capitalism --- Business incubators --- Businesses, Small --- Medium-sized business --- Micro-businesses --- Microbusinesses --- Microenterprises --- Small and medium-sized business --- Small and medium-sized enterprises --- Small businesses --- SMEs (Small business) --- Business --- Business enterprises --- Industries --- Trade --- Economics --- Size --- Quantitative business analysis --- Problem solving --- Operations research --- Statistical decision --- Creation (Literary, artistic, etc.) --- Executive ability --- Organization
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Leadership. --- International business enterprises. --- Entrepreneurship. --- Entrepreneur --- Intrapreneur --- Capitalism --- Business incubators --- Business enterprises, International --- Corporations, International --- Global corporations --- International corporations --- MNEs (International business enterprises) --- Multinational corporations --- Multinational enterprises --- Transnational corporations --- Business enterprises --- Corporations --- Joint ventures --- Ability --- Command of troops --- Followership
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Corporate profits. --- Corporate earnings --- Corporate net income --- Earnings (Business) --- Net income, Corporate --- Corporations --- Profit --- Finance
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