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Includes examples from over 70 organizations, small and large, representing a multitude of industries using stories to drive results. This book spells out how Kevin Roberts, CEO worldwide of Saatchi & Saatchi, achieved sustained sales growth after several mergers and downsizings caused the organization to fall on hard times.

Communication in organizations. --- Industrial productivity. --- Storytelling. --- Story-telling --- Telling of stories --- Productivity, Industrial --- TFP (Total factor productivity) --- Total factor productivity --- Organizational communication --- Oral interpretation --- Children's stories --- Folklore --- Oral interpretation of fiction --- Industrial efficiency --- Production (Economic theory) --- Organization --- Performance --- Industrial productivity --- Communication in organizations --- Storytelling --- E-books