Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

The Psychology of Entertainment Media provides a cutting-edge look at how entertainment media affects its viewers, both in intended and unintended ways, and the psychological processes that underlie these effects. The collection represents an international, multidisciplinary investigation of an age-old process--persuasion--in a relatively new guise, which includes product placements, brand films, television programs, and sponsorships.The collection covers three broad areas:the potential effects of embedding promotions within entertainment media content;t

Subliminal advertising. --- Advertising --- Mass media --- Persuasion (Psychology) --- Manipulative behavior. --- Psychological aspects. --- Manipulative behavior --- Subliminal advertising --- #SBIB:309H2812 --- #SBIB:309H2821 --- #SBIB:309H402 --- #SBIB:309H526 --- Behavior, Manipulative --- Manipulation (Psychology) --- Human behavior --- Communication --- Conformity --- Influence (Psychology) --- Propaganda --- Psychology, Applied --- Subliminal projection --- Psychological aspects --- Marketing, consumentengedrag, consumentisme --- Reclameboodschap: functies, genres, taalgebruik historiek --- Media en publiekgroepen: gebruik van de boodschap, effecten van de media, .. --- Psychologie van de audiovisuele boodschap --- Psychologie --- Cultuurpsychologie --- Media --- Vrijetijdsbesteding --- Communicatiepsychologie --- Product placement --- Subliminale beïnvloeding --- Reclame --- Manipulatie --- Beïnvloeding --- Reclamebeïnvloeding --- Media en publiekgroepen: gebruik van de boodschap, effecten van de media, . --- Recreatie --- Productplacement --- Man --- Volwassene --- Advertising - Psychological aspects. --- Mass media - Psychological aspects. --- Media en publiekgroepen: gebruik van de boodschap, effecten van de media,