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In this volume, psychologists and communication experts present theory on understanding and predicting how learning occurs through media consumption. As the impact of traditional advertising has declined over the last couple of decades, marketers have scrambled to find other ways to effectively communicate with consumers. Among other approaches, marketers have utilized various forms of product integration. Product integration is mixing a commercial message in with the non-commercial message via TV, movie, video, and other entertainment venues. This book will be of interest to students and r
Subliminal advertising. --- Advertising --- Mass media --- Persuasion (Psychology) --- Manipulative behavior. --- Publicité subliminale --- Publicité --- Médias --- Persuasion (Psychologie) --- Manipulation (Psychologie) --- Psychological aspects. --- Aspect psychologique --- Persuasion (Psychology). --- Publicité subliminale --- Publicité --- Médias --- #SBIB:309H2812 --- #SBIB:309H2821 --- #SBIB:309H402 --- #SBIB:309H526 --- Marketing, consumentengedrag, consumentisme --- Reclameboodschap: functies, genres, taalgebruik historiek --- Media en publiekgroepen: gebruik van de boodschap, effecten van de media, --- Psychologie van de audiovisuele boodschap
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The Psychology of Entertainment Media provides a cutting-edge look at how entertainment media affects its viewers, both in intended and unintended ways, and the psychological processes that underlie these effects. The collection represents an international, multidisciplinary investigation of an age-old process--persuasion--in a relatively new guise, which includes product placements, brand films, television programs, and sponsorships.The collection covers three broad areas:the potential effects of embedding promotions within entertainment media content;t
Subliminal advertising. --- Advertising --- Mass media --- Persuasion (Psychology) --- Manipulative behavior. --- Psychological aspects. --- Manipulative behavior --- Subliminal advertising --- #SBIB:309H2812 --- #SBIB:309H2821 --- #SBIB:309H402 --- #SBIB:309H526 --- Behavior, Manipulative --- Manipulation (Psychology) --- Human behavior --- Communication --- Conformity --- Influence (Psychology) --- Propaganda --- Psychology, Applied --- Subliminal projection --- Psychological aspects --- Marketing, consumentengedrag, consumentisme --- Reclameboodschap: functies, genres, taalgebruik historiek --- Media en publiekgroepen: gebruik van de boodschap, effecten van de media, .. --- Psychologie van de audiovisuele boodschap --- Psychologie --- Cultuurpsychologie --- Media --- Vrijetijdsbesteding --- Communicatiepsychologie --- Product placement --- Subliminale beïnvloeding --- Reclame --- Manipulatie --- Beïnvloeding --- Reclamebeïnvloeding --- Media en publiekgroepen: gebruik van de boodschap, effecten van de media, . --- Recreatie --- Productplacement --- Man --- Volwassene --- Advertising - Psychological aspects. --- Mass media - Psychological aspects. --- Media en publiekgroepen: gebruik van de boodschap, effecten van de media,
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