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Consumer behavior --- Market segmentation --- Mathematical models --- Consumer behavior - Mathematical models

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Planning (firm) --- Market research --- Marketing research --- Multivariate analysis --- Statistical methods --- Multivariate analysis. --- Statistical methods. --- Marketing research - Statistical methods

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This thought-provoking book chronicles the evolution of the airline industry and explains what lies ahead for airlines across the globe. Taking the US airline industry as an in-depth case study, the authors present compelling evidence on how the paradigm shift that is taking place in the airline industry is linked to the big-bang approach to deregulation. There are lessons to be learned from the US, as Europe and Asia undergo airline deregulation from a public policy as well as a corporate perspective. This book also addresses the crucial question of what will happen to the airlines that are i

Airlines. --- Airlines --- Air carriers --- Air lines --- Air transportation industry --- Airline industry --- Aviation industry --- Scheduled airlines --- Aeronautics, Commercial --- Airways --- E-books --- History. --- Deregulation. --- Deregulation --- Economic aspects. --- Economic aspects

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This book explores how customer service can become the singular competitive differentiator for organizations in the digital era. Given the pace of digitization and the rise in customer expectations post-pandemic, organizations must focus on customer-centricity in all functions in the digital age, providing factors, enablers, and processes for customer service and sharing best practices based on research from global experts. The book is a valuable resource for students and researchers keen on understanding the new digital landscape in customer service to develop, maintain, and enhance customer relationships. Prof. Jagdish N. Sheth holds the Charles H. Kellstadt Professor of Business at Emory University, Georgia, USA, and has published more than 300 research papers and 30 books. He is a Fellow of the American Psychological Association, American Marketing Association, and Academy of Marketing Science. Prof. Varsha Jain is AGK Chair Professor of Marketing at MICA, India. She is Associate Editor of four global “A” journals, has authored 140+ publications, and received 25 awards. She is a visiting guest at Emory Business School and a visiting scholar at University of Greenwich, UK and Northwestern University, USA. Dr. Emmanuel Mogaji has a Ph.D. in Marketing. He is an Associate Professor in Marketing at the Keele Business School, Keele University, UK. He is a Fellow of the Higher Education Academy. Ms. Anupama Ambika is a Lecturer in Marketing at the Institute of Management Technology, Dubai, UAE. Her research interests are at the intersection of technology consumer behavior and digital marketing. She has published her research in leading marketing and consumer behavior journals.

Customer services --- Management. --- Customer relations --- Marketing. --- Customer Relationship Management.

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Marketing --- Encyclopedias --- Encyclopédies --- Encyclopédies