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"Imagery is powerful and evocative. It is one of the most important cornerstones of successful visual communication, and working with imagery is a vital skill for every designer. This authoritative book shows how successful sourcing, creation, and use of imagery can be applied to professional graphic design. As a new addition to the Design Elements series, this essential volume covers when, where, and how to use imagery and explores the unique power images have over an audience.In these pages, you'll learn:- How to choose the best photos and illustrations for a project- The most effective ways to alter images- Composition techniques- Strategies for sourcing images on a tight budget- And moreWith eye-opening examples of real-world projects, Design Elements, Using Images to Create Graphic Impact is filled with valuable tips and practical strategies for using imagery to create memorable and effective design"--

Commercial art --- Visual communication --- Graphic communication --- Imaginal communication --- Pictorial communication --- Communication --- Technique.

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745.02 --- duurzaam design --- duurzaam ontwerpen --- ecodesign --- duurzame materialen --- Graphic design (Typography) --- Sustainable design --- Green design --- Design --- Typographic design --- Printing --- Layout (Printing) --- departement Beeldende Kunst 09 --- grafisch design --- typografie

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The Graphic Design Reference & Specification Book should always be next to a designer's computer. Completely practical with only the most needed information, this valuable book provides designers with all the little details that can make or break a design, such as how much space to leave in the gutter when designing barrel folds, how to layout a template for a box, and the ratios of each part, as well as metric conversion charts, standard envelope sizes in the USA, Europe, Canada and Asia, and much more. This hardworking handbook is compact and accessible and is a must-have for any graphic designer.

Graphic design (Typography) --- Printing --- Packaging --- Advertising --- Display of merchandise --- Physical distribution of goods --- Retail trade --- Containers --- Packing for shipment --- Typographic design --- Design --- Layout (Printing)

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