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Book
The SAGE handbook of persuasion
Authors: ---
ISBN: 9781412983136 1412983134 1452218412 1452262047 1782689273 1483305732 9781452262048 9781452218410 9781483305738 9781782689270 Year: 2013 Publisher: Thousand Oaks, Calif. SAGE

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Abstract

Persuasion is presented here on a micro to macro continuum, moving from chapters on cognitive processes, the individual, and theories of persuasion, to chapters highlighting broader social factors and phenomena related to persuasion, such as social context and larger scale persuasive campaigns. Each chapter identifies key challenges to the area and provides research strategies for addressing those challenges.


Book
Theories and Models of Communication
Authors: --- --- --- --- --- et al.
ISBN: 3110240459 9783110240450 9783110240443 9783110294804 3110240440 311029480X Year: 2013 Publisher: Berlin Boston

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Abstract

This unique volume offers an overview of the diversity in research on communication: including perspectives from biology, sociality, economics, norms and human development. It includes general social science and humanities approaches to communication, from systems theory to cultural theory, as well as perspectives more specifically related to communication acts, such as linguistics and cognition. The volume also features chapters on the participants and various elements in communication processes, on possible effects and on wider consequences of mediation [with technical media].The scope of the contributions is global, and the volume is relevant to both the empirical and the philosophical traditions in human sciences. Designed as a stand-alone collection to engage undergraduates as well as postgraduates and academics, this is also the first book in, and an introduction to, the de Gruyter Mouton multi-volume Handbooks of Communication Science.

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