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Persuasion is presented here on a micro to macro continuum, moving from chapters on cognitive processes, the individual, and theories of persuasion, to chapters highlighting broader social factors and phenomena related to persuasion, such as social context and larger scale persuasive campaigns. Each chapter identifies key challenges to the area and provides research strategies for addressing those challenges.
Persuasion (Psychology) --- Persuasion (Rhetoric) --- #SBIB:309H516 --- #SBIB:309H517 --- Forensics (Public speaking) --- Oratory --- Rhetoric --- Communication --- Conformity --- Influence (Psychology) --- Propaganda --- Psychology, Applied --- Social aspects. --- Verbale communicatie: retoriek --- Verbale communicatie: sociale psychologie van de taal en de interactie, psycholinguistiek --- Persuasion (Rhetoric). --- Social aspects
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This unique volume offers an overview of the diversity in research on communication: including perspectives from biology, sociality, economics, norms and human development. It includes general social science and humanities approaches to communication, from systems theory to cultural theory, as well as perspectives more specifically related to communication acts, such as linguistics and cognition. The volume also features chapters on the participants and various elements in communication processes, on possible effects and on wider consequences of mediation [with technical media].The scope of the contributions is global, and the volume is relevant to both the empirical and the philosophical traditions in human sciences. Designed as a stand-alone collection to engage undergraduates as well as postgraduates and academics, this is also the first book in, and an introduction to, the de Gruyter Mouton multi-volume Handbooks of Communication Science.
Communication --- Philosophy. --- Communication - Philosophy --- Interpersonal communication
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