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Elections --- Mass media --- Political campaigns --- Campaigns, Election --- Campaigns, Political --- Election campaigns --- Electioneering --- Electoral politics --- Negative campaigns --- Politics, Practical --- Mass communication --- Media, Mass --- Media, The --- Communication --- Political aspects --- Germany. --- Deutscher Bundestag --- German Bundestag --- Germany (West). --- Germany --- Germany (East) --- Germany. Bundestag --- Elections, 1990 --- Electioneering - Germany. --- Electioneering - Germany (East) --- Mass media - Political aspects - Germany. --- Mass media - Political aspects - Germany (East) --- Elections - Germany (East)

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This book reviews the research on campaigns and elections and investigates the effects of campaigning in referendums, drawing on panel survey data, media content data, focus groups, and interviews with journalists and campaign managers. The authors argue that the media coverage not only influences public perceptions of the campaign, the referendum issue and the party leaders, but that, in a close race, it also shapes the voting and the political future of the incumbent party.The first study to investigate the dynamics and effects of a referendum campaign on politicians, media and citiz

Advertising, Political --- Elections --- Political campaigns --- Referendum --- Voting --- #SBIB:051.AANKOOP --- #SBIB:309H271 --- #SBIB:324H50 --- #SBIB:324H60 --- Polls --- Politics, Practical --- Social choice --- Suffrage --- Electoral politics --- Franchise --- Political science --- Plebiscite --- Representative government and representation --- Ballot initiatives --- Ballot measures --- Initiative and referendum --- Initiatives, Ballot --- Propositions (Referendum) --- Referenda --- Referendums --- Democracy --- Direct democracy --- Campaigns, Election --- Campaigns, Political --- Election campaigns --- Electioneering --- Negative campaigns --- Advertising in politics --- Political advertising --- Press and politics --- Politieke communicatie: toepassingsgebieden --- Politieke participatie en legitimiteit (referenda, directe democratie, publieke opinie...) --- Politieke socialisatie --- Advertising, Political. --- Political campaigns. --- Referendum. --- Elections. --- Voting. --- Balloting

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