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Long description: Biographical note: arbeitet als Managing Director beim Consulting-Unternehmen Neo in New York City und ist ein international gefragter Referent zu den Themen Agile UX und Lean UX. entwickelt seit mehr als 20 Jahren Technologieprodukte und war als Designer und Teamleiter in den Sparten Hardware und Software, Consumer und Business sowie Mobile, Internet und Desktop tätig.
Projektmanagement --- Internet --- Lean Management --- Web --- buch --- Design Thinking --- Usability --- interdisziplinäres team --- Lean Startup --- lean methode --- lean philosophie --- lean verfahren
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ISBN: 1633691896 Year: 2017 Publisher: Boston, Massachusetts : Harvard Business Review Press,
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We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate continuously. New technologies are transforming the way companies interact with their customers, employees, and other stakeholders.But this is no mere tech issue; it is quickly becoming the key operational challenge for businesses of all kinds. Yet most organizations and their leaders have been slow to respond, continuing to rely on outmoded engineering-based operational models. They structure their teams, manage their people, and evolve their organizational cultures the way they always have.But sense and respond organizations--organizations that have the capacity to sense and respond instantly to customer, employee, and other stakeholder behaviors--are emerging. In Sense and Respond, Jeff Gothelf and Josh Seiden, leading tech experts and founders of the global Lean UX movement, vividly show how these companies operate, highlighting the new mind-set and skills needed to lead and manage them--and to continuously innovate within them.Becoming a sense and respond organization requires shifting from managing outputs to what the authors call "outcome-focused management"; forming self-guided teams that can read and react to a fast-changing environment; creating a learning-all-the-time culture that can understand and respond to new customer behaviors and the data they generate; and finally, developing in everyone at the company the new universal skills of customer listening, assessment, and response. This important and practical book provides a holistic new operational and management model to help organizations and their leaders sense and respond--and to win--in a world transformed by new technologies.--
Customer relations --- Organizational resilience. --- Organizational effectiveness. --- Corporate culture. --- Management.
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ISBN: 3960106882 Year: 2022 Publisher: Heidelberg : o'Reilly,
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Lean UX ist ein Synonym für modernes Produktdesign und -entwicklung. Durch die Kombination von menschenzentriertem Design, agilen Arbeitsweisen und einem ausgeprägten Geschäftssinn machen Designerinnen, Produktmanagerinnen, Entwickler*innen und Scrum Master auf der ganzen Welt Lean UX heute zum führenden Ansatz für digitale Produktteams. - Erleichtern Sie Ihrem Team den Lean-UX-Prozess mit dem Lean-UX-Canvas.- Stellen Sie sicher, dass jedes Projekt mit klaren kundenzentrierten Erfolgskriterien beginnt.- Verstehen Sie die Rolle des Designers in einem agilen Team.- Stellen Sie sicher, dass die Designarbeit in jedem Sprint stattfindet.- Bauen Sie Produktentdeckung in die ?Geschwindigkeit± Ihres Teams ein.
New products. --- Consumer satisfaction. --- Product management.
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