Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

This volume focuses (self-)critically on sloganization as an emergent phenomenon in language education discourse. Motivated by an increasing uneasiness with a number of widespread concepts in current language education research that have become sloganized, this volume comprises a collection of chapters by international scholars that scrutinize the discourse of language education, identify popular slogans and reconstruct the sloganization processes. It promotes critical self-reflection of scholars and professionals in the field of language education – a field that has widely been dominated by the need to develop innovative approaches and practices, at the expense of self-critical work that attempts to situate the field and its approaches within wider historical, cultural and conceptual contexts.

Language and languages --- Jargon (Terminology) --- Study and teaching. --- Buzzwords --- Gobbledygook --- Slang --- Terms and phrases --- Foreign language study --- Language and education --- Language schools --- Language and languages Study and teaching --- Study and teaching --- Language Education . --- Language. --- Marketisation. --- Sloganization . --- academic self-promotion. --- academic writing. --- self-branding.