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ISBN: 9783448072518 Year: 2008 Publisher: Freiburg : Haufe Mediengruppe,
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ISBN: 9783448086102 Year: 2008 Publisher: Freiburg : Haufe Mediengruppe,
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ISBN: 3648134620 Year: 2019 Publisher: Freiburg ; München ; Stuttgart : Haufe Group,
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ISBN: 3648109057 3648109049 Year: 2018 Publisher: Freiburg, [Germany] ; Munchen, [Germany] ; Stuttgart, [Germany] : Haufe Gruppe,
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Long description: Die neuesten Erkenntnisse aus dem Neuromarketing eröffnen ungeahnte Chancen für die wirksame Ansprache der Kunden in der Werbung und der Markenkommunikation. Dieses Buch macht durch eine Vielzahl von Beispielen deutlich, wie Sie diese Chancen für die wirksame Kommunikation auf allen Kanälen, allen voran der Werbung, nutzen können.Lernen Sie die Wege ins Gehirn der Kunden kennen und bringen Sie Ihre Werbung auf den richtigen Kurs, um Ihre Produkte erfolgreich zu vermarkten. InhalteWas Neuromarketing wirklich istBranding-Autobahn im Kopf: Wie Marken im Gehirn aktiviert werdenCodes - die vier Zugänge ins KundenhirnWerbung in Zeiten der ReizüberflutungNEU: Periphere Wahrnehmung, High Tech und High Touch, Online-Spots und virale Effekte Biographical note: Christian Scheier Dr. Christian Scheier ist einer der führenden Experten für Neuromarketing in Deutschland und einer der wenigen Neuropsychologen weltweit, der Forschung und Praxis in der Marketingberatung kombiniert. Als Geschäftsführer der decode Marketingberatung berät er namhafte Markenartikler und DAX 30 Unternehmen und ist gefragter Referent im In- und Ausland. Dirk Held Dr. Dirk Held hat langjährige Erfahrung in der Beratung internationaler Markenartikler. Er ist Autor mehrerer Bücher zum Thema Neuromarketing und mit Dr. Christian Scheier Gründer der DECODE Marketingberatung.
ISBN: 026266125X 0262161818 0585129037 9786612096686 1282096680 0262256797 9780262256797 9780585129037 9780262661256 0262250799 9780262161817 Year: 2000 Publisher: Cambridge (Mass.) : MIT press,
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"Researchers now agree that intelligence always manifests itself in behavior - thus it is behavior that we must understand. An exciting new field has grown around the study of behavior-based intelligence, also known as embodied cognitive science, "new AI," and "behavior-based AI."" "Rolf Pfeifer and Christian Scheier provide a systematic introduction to this new way of thinking about intelligence and computers. After discussing concepts and approaches such as subsumption architecture, Braitenberg vehicles, evolutionary robotics, artificial life, self-organization, and learning, the authors derive a set of principles and a coherent framework for the study of naturally and artificially intelligent systems, or autonomous agents. This framework is based on a synthetic methodology whose goal is understanding by designing and building."--Jacket.
Understanding Intelligence --- Artificial intelligence. Robotics. Simulation. Graphics --- Theory of knowledge --- Artificial intelligence --- Cognitive science --- Expert systems (Computer science) --- #PBIB:2000.3 --- Knowledge-based systems (Computer science) --- Systems, Expert (Computer science) --- Computer systems --- Soft computing --- Science --- Philosophy of mind --- AI (Artificial intelligence) --- Artificial thinking --- Electronic brains --- Intellectronics --- Intelligence, Artificial --- Intelligent machines --- Machine intelligence --- Thinking, Artificial --- Bionics --- Digital computer simulation --- Electronic data processing --- Logic machines --- Machine theory --- Self-organizing systems --- Simulation methods --- Fifth generation computers --- Neural computers --- Artificial intelligence. --- Cognitive science. --- Expert systems (Computer science). --- Intelligence artificielle --- Sciences cognitives --- Systèmes experts (Informatique) --- E-books --- COGNITIVE SCIENCES/General --- UmU kursbok
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