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Marketing und Innovieren formulieren die Kernfunktionen eines kundenorientierten Unternehmens, und die Schnittstelle zwischen diesen Funktionen ist für den Innovations- und Unternehmenserfolg von entscheidender Bedeutung. Allerdings lassen sich häufig Disharmonien zwischen beiden Bereichen konstatieren. Christian Schaller untersucht, wie der Wandel zu einer nachhaltigen Integration von Marketing und Innovation gestaltet werden kann, denn deren sich ändernde Rollen erfordern auch neue Formen effektiver Integration. Aus institutioneller, netzwerk- und beziehungsorientierter Perspektive, innovativ und mit hoher praktischer Relevanz treibt er die Öffnung der Forschung zur Schnittstellenthematik voran.
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Church --- History of doctrines --- Benedict
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"By many measures, the Eurodollar futures and options complex has been the most successful in the world. Since its introduction in 1981, the tremendous volume and open interest of the Eurodollar complex have made the Chicago Mercantile Exchange the envy of other exchanges, from São Paulo to Singapore. But global financial regulators are actively retiring LIBOR, the index on which the Eurodollar contract is based, in favor of SOFR, the secured overnight financing rate. Not surprisingly, the CME has introduced a SOFR futures contract based on this rate. In fact, the CME has introduced two futures contracts--a three-month contact, and a one-month contract--along with options on these futures. The SOFR index has a number of key differences from the LIBOR index, and these differences have material implications for market participants, and SOFR Futures and Options will provide users of these contracts with the information they need to use these products with confidence"--
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