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Headline writing
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ISBN: 128215396X 9786612153969 8132102673 9788132102670 0761934219 Year: 2006 Publisher: New Delhi Thousand Oaks, Calif. Sage Publications

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Abstract

The importance of a headline for a news item hardly needs to be emphasized. It is perhaps the single most important factor that draws the reader`s attention to a story. Thus, while writing a compelling headline is a priority for anyone working on a news desk, this task is not easy to accomplish. This book treats headline writing as a craft that can be learnt, a skill that can be honed and perfected. It examines in detail the basic elements of a headline and explains the best way to assemble them in order to write an arresting one. Sunil Saxena carefully examines the different kinds of headline

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