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Metaphor in Specialist Discourse presents multiple perspectives on metaphor use in specialist and popularized discourse contexts. Using genre and register as starting parameters for deeper exploration, and pushing the boundaries further to open up new areas and possibilities, ten independent articles investigate metaphor use across a range of specialist domains of discourse, such as biology research articles, psychological counseling, soccer commentaries, workfloor communication, and penal policy documents. Framed by two theoretical chapters, the book is a contribution to the study of metaphor use in distinct discourse settings that will be of value to linguists and metaphor scholars of different persuasions, graduate students of linguistics and related disciplines, and practitioners of specialized areas with an interest in (verbal or gestural) language use in their areas of expertise. It shows that aspects of discourse variation are the beginning of, not an afterthought to, accurate empirical metaphor studies.

Metaphor. --- Discourse analysis. --- Discourse grammar --- Text grammar --- Semantics --- Semiotics --- Parabole --- Figures of speech --- Reification

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This research describes a case study from engineering education that explores the potential for integrating Multi-Dimensional (MD) analysis into mixed methods research so that MD analyses can address more specific educational problems. The study investigates a specific problem in civil engineering: the mismatch between students' writing skills and the demands of writing in the workplace. An MD analysis compares a small number of registers of student and practitioner writing, applying the dimensions of variation in English from Biber (1988). Data from interviews with students, faculty, and

Discourse analysis --- Corpora (Linguistics) --- Computational linguistics --- Data processing --- Festschrift - Libri Amicorum --- Computational linguistics. --- Corpora (Linguistics). --- Computerlinguistik. --- Korpus. --- Textanalyse. --- Data processing. --- Languages & Literatures --- Philology & Linguistics --- Discourse analysis - Data processing --- Automatic language processing --- Language and languages --- Language data processing --- Linguistics --- Natural language processing (Linguistics) --- Applied linguistics --- Cross-language information retrieval --- Mathematical linguistics --- Multilingual computing --- Corpus-based analysis (Linguistics) --- Corpus linguistics --- Linguistic analysis (Linguistics)

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While the role of metaphor in economics and business has produced multiple research articles, no comprehensive book-length study has yet appeared. The present book is a timely attempt to fill this gap, giving a global coverage of the role of metaphor in business and economics. It spans time (from Classical Greece to the current business network meeting-room), space (from Europe through the Americas to Asia), cultures and languages (from continental European languages, Brazilian Portuguese to Chinese). The theoretical grounding of the book is the Conceptual Theory of Metaphor taken in a dynamic sense as evolving with on-going research. The theory is thus used, adapted and refined in accordance with the evidence provided. Metaphor is shown to be theory constitutive in the elaboration of economic thinking down through the ages while, at the same time, the emphasis on evidence open to historical, cross-cultural and cross-linguistic considerations align with the current notion of situatedness. The book is a rich source of information for researchers and students in the fields of Metaphor Studies, Economics, Discourse Analysis, and Communication Studies, among others.

Metaphor. --- Figures of speech. --- Economics --- Business --- Interdisciplinary approach to knowledge. --- Language. --- Trade --- Economic theory --- Political economy --- English language --- Imagery --- Speech, Figures of --- Tropes --- Parabole --- Figures of speech --- Knowledge, Theory of --- Methodology --- Science and the humanities --- Management --- Commerce --- Industrial management --- Social sciences --- Economic man --- Rhetoric --- Symbolism --- Reification --- Metaphor --- Interdisciplinary approach to knowledge --- Language --- E-books --- Lenguajes Profesionales: Inglés Económico-Empresarial (70483123) --- Bibliografía recomendada --- Applied Linguistics. --- Cognitive Linguistics. --- Metaphor and Economics.

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The Handbook of Business Discourse is the most comprehensive overview of the field to date. It offers an accessible and authoritative introduction to a range of historical, disciplinary, methodological and cultural perspectives on business discourse and addresses many of the pressing issues facing a growing, varied and increasingly international field of research. The collection also illustrates some of the challenges of defining and delimiting a relatively recent and eclectic field of studies, including debates on the very definition of 'business discourse'. Part One includes chapters on the origins, advances and features of business discourse in Europe, North America, Australia and New Zealand. Part Two covers methodological approaches such as mediated communication, corpus linguistics, organisational discourse, multimodality, race and management communication, and rhetorical analysis. Part Three moves on to look at disciplinary perspectives such as sociology, pragmatics, gender studies, intercultural communication, linguistic anthropology and business communication. Part Four looks at cultural perspectives across a range of geographical areas including Spain, Brazil, Japan, Korea, China and Vietnam. The concluding section reflects on future developments in Europe, North America and Asia. Key Features: Consists of newly commissioned chapters, authored by a vibrant group of internationally-known experts and emerging younger scholars, representing more than twenty countries. Individual chapters aim to offer breadth, depth and, where appropriate, illustrative analytical examples, and can be read as self-contained, mini-introductions to each topic. A valuable resource for students, researchers, teachers and trainers looking for a research-based, wide-ranging introduction to business discourse in a single volume.

Mass communications --- Pragmatics --- English language --- #KVHA:Taalkunde --- #KVHA:Meertalige communicatie --- #KVHA:Zakelijke communicatie --- Business communication --- Business communication. --- Communication in management. --- Communication in management --- Discourse analysis --- Discourse grammar --- Text grammar --- Semantics --- Semiotics --- Communication in industry --- Managerial communication --- Management --- Administrative communication --- Communication, Administrative --- Communication, Business --- Communication, Industrial --- Industrial communication --- Communication --- Discourse analysis. --- E-books