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marketingboek Event Driven Marketing (EDM): kader, definities en begrippen De nieuwe marketingterminologie Het EDM kwadrant EDM en het groeipad naar CRM Procesmanagement en uitvoering van EDM Loyale klanten bestaan niet Resultaat telt: EDM en klantwaarde/winstgevendheid Event Driven Dataprotection Over data(bases), informatie(systemen) en data-analyse

695.1 Public relations --- customer relationship management (CRM) --- EDM Event Driven Marketing --- CRM (customer relationship management) (CEM - customer experience management, EDM - event driven marketing) --- Klantenrelaties (klantenbinding, klantentevredenheid, klantentrouw, klantgerichtheid, relatiemarketing) --- Applied marketing --- 098 Bedrijfskunde --- ICT --- 658.8 --- marketing --- 658.8.01 --- 658.85 --- 658.88 --- Direct marketing --- marketing, verkoop, distributie