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book (2)

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2018 (2)

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Book

Consumer and sensory evaluation techniques : how to sense successful products
Author: Saint-Denis, Cecilia Y.
ISBN: 9781119405542 9781119405603 9781119405573 Year: 2018 Publisher: Hoboken, N.J. Wiley

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Abstract

Keywords
Affective and dynamic functions --- Production management --- Product strategy --- evaluation --- marketing --- sensation --- consumers

Book

Consumer and sensory evaluation techniques : how to sense successful products
Author: Saint-Denis, Cecilia Y.
ISBN: 1119405602 1119405572 1119405556 Year: 2018 Publisher: Hoboken, New Jersey : Wiley,

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Abstract

Keywords
Sensory evaluation. --- New products --- Evaluation.

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