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Against the background of jargon-ridden and often obscure semiotic literature Sadowski's book offers a reader-friendly yet rigorous account of human communication and its evolution from animal and primate behaviour. What is specifically human about the way we exchange information with other people, and to what extent are our facial expressions, body language, and even emotive elements of speech still indebted to our pre-human ancestors? Why can the chimpanzees, smart as they are, not interpret animal tracks in the ground; why did religions often ban representational art; why is photography perceptually more powerful than painting; how have human syntactic speech and combinatorial grammar enabled the "explosion" of culture; and why do otherwise rational humans often strongly believe in the objective existence of unempirical, virtual entities such as religious and philosophic concepts? These and many other fascinating questions are addressed in the book within the methodological framework of systems theory and evolutionary psychology.
Communication --- Signs and symbols. --- System theory. --- Systems, Theory of --- Systems science --- Science --- Representation, Symbolic --- Semeiotics --- Signs --- Symbolic representation --- Symbols --- Abbreviations --- Omens --- Semiotics --- Sign language --- Symbolism --- Visual communication --- Philosophy. --- Philosophy --- Signs and symbols --- System theory
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Against the background of often esoteric literature in semiotics, this book offers a fresh and rigorous new interpretation of how to approach the study of communication, signs and meaning. Grounded in a deductive theory of interacting systems, Piotr Sadowski's book provides an accessible account of the hierarchy of communication.Divided into two parts, this book argues in the first section that a deductive semiotic theory generates communication situations of increasing complexity, from contiguous communication to indirect, referential forms based on indexical, iconic, and symbolic signs. Within this system, Sadowski explains how key concepts of the semiotic model such as information, parainformation and metainformation can account for degrees of cognitive complexity of communication processes, including the perception and interpretation of signs on literal and figurative levels. After this clear, step-by-step exposition of the theory of interacting systems, Systemic Semiotics then explores various applications of this theory, providing new insights into problems subsumed under communication studies, cultural theory, literary and film studies, and psychology.
Semiotics. --- Sémiotique. --- Sémiotique.
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