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Formative Research in Social Marketing
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ISBN: 9811018278 9811018294 Year: 2017 Publisher: Springer Singapore

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Formative Research in Social Marketing : Innovative Methods to Gain Consumer Insights
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ISBN: 9789811018299 Year: 2017 Publisher: Singapore Springer Singapore, Imprint: Springer

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This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. Further, it extends the use of formative research methods in social marketing beyond surveys and focus groups. The book addresses the needs of social marketing academics and practitioners alike by providing a robust and critical academic discussion of cutting-edge research methods, while demonstrating at the same time how each respective method can help us arrive at a deeper understanding of the issues that social marketing interventions are seeking to remedy. Each chapter includes a scholarly discussion of an innovative research method, a short case study showing that method in use, a list of relevant internet resources, and four to six key readings for those interested in extending their understanding of the method.


Book
Formative Research in Social Marketing : Innovative Methods to Gain Consumer Insights
Authors: ---
Year: 2017 Publisher: Singapore : Springer Singapore : Imprint: Springer,

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Abstract

This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. Further, it extends the use of formative research methods in social marketing beyond surveys and focus groups. The book addresses the needs of social marketing academics and practitioners alike by providing a robust and critical academic discussion of cutting-edge research methods, while demonstrating at the same time how each respective method can help us arrive at a deeper understanding of the issues that social marketing interventions are seeking to remedy. Each chapter includes a scholarly discussion of an innovative research method, a short case study showing that method in use, a list of relevant internet resources, and four to six key readings for those interested in extending their understanding of the method.


Book
Contemporary issues in social marketing
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ISBN: 1443864226 Year: 2013 Publisher: Newcastle upon Tyne : Cambridge Scholars Publishing,

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Book
Formative Research in Social Marketing : Innovative Methods to Gain Consumer Insights
Authors: ---
Year: 2017 Publisher: Singapore : Springer Singapore : Imprint: Springer,

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Abstract

This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. Further, it extends the use of formative research methods in social marketing beyond surveys and focus groups. The book addresses the needs of social marketing academics and practitioners alike by providing a robust and critical academic discussion of cutting-edge research methods, while demonstrating at the same time how each respective method can help us arrive at a deeper understanding of the issues that social marketing interventions are seeking to remedy. Each chapter includes a scholarly discussion of an innovative research method, a short case study showing that method in use, a list of relevant internet resources, and four to six key readings for those interested in extending their understanding of the method.


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An introduction to social marketing
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Year: 2012 Publisher: London : Henry Stewart Talks Ltd,

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50 years of social marketing : looking back and looking forward
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ISBN: 1804553492 Year: 2022 Publisher: [Place of publication not identified] : Emerald Publishing Limited,

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Book
Formative Research in Social Marketing : Innovative Methods to Gain Consumer Insights
Authors: ---
Year: 2017 Publisher: Singapore : Springer Singapore : Imprint: Springer,

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Abstract

This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. Further, it extends the use of formative research methods in social marketing beyond surveys and focus groups. The book addresses the needs of social marketing academics and practitioners alike by providing a robust and critical academic discussion of cutting-edge research methods, while demonstrating at the same time how each respective method can help us arrive at a deeper understanding of the issues that social marketing interventions are seeking to remedy. Each chapter includes a scholarly discussion of an innovative research method, a short case study showing that method in use, a list of relevant internet resources, and four to six key readings for those interested in extending their understanding of the method.


Book
Marketing
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ISBN: 9781118624173 1118624173 Year: 2014 Publisher: Milton, Qld.: Wiley,

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Marketing 3rd edition, is the ideal text for theundergraduate Introductory Marketing course in the Asia-Pacificregion. Significantly, it is an original work rather than being anadaptation of a US text. The 1st edition of this text was the mostsuccessful ground-up Introductory Marketing text everreleased in the local market. Building on the strengths of the previous two editions, thetext and its extensive accompanying digital resources are designedto engage students in the study of marketing. A diverse range oforganisations, goods and services from Australia, New Zealand andthe Asian region are featured to illustrate key concepts, coupledwith detailed coverage of the latest marketing theory, research andthinking. This text provides a thorough analysis of contemporarymarketing, including detailed coverage of digital marketinginitiatives, as well as more traditional methods. It is anessential guide to best practice

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Segmentation in Social Marketing : Process, Methods and Application
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ISBN: 9789811018350 Year: 2017 Publisher: Singapore Springer Singapore, Imprint: Springer

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This book brings together current innovative methods and approaches in segmentation theory to support more effective social marketing program design. It presents a variety of theoretical segmentation approaches alongside case studies of their application in various social marketing contexts. Each case study highlights not only the method used, but also the corresponding targeting decisions and social marketing mix application. The book extends the use of segmentation in social marketing, which will ultimately lead to more effective and better-tailored interventions that deliver change for the better. As such, it offers a detailed handbook on how to conduct state-of-the-art segmentation, and a valuable resource for academics, social marketers, educators and advanced students alike.

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