Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Interventions to affect repeated behaviors, such as smoking, exercise, or workplace effort, can often have large short-run impacts but uncertain or disappointing long-run effects. We study one part of a large program designed to induce energy conservation, in which home energy reports containing personalized feedback, social comparisons, and energy conservation information are being repeatedly mailed to more than five million households across the United States. We show that treatment group households reduce electricity use within days of receiving each of their initial few reports, but these immediate responses decay rapidly in the months between reports. As more reports are delivered, the average treatment effect grows but the high-frequency pattern of action and backsliding attenuates. When a randomly-selected group of households has reports discontinued after two years, the effects are much more persistent than they had been between the initial reports, implying that households have formed a new "capital stock" of physical capital or consumption habits. We show how assumptions about long-run persistence can be important enough to change program adoption decisions, and we illustrate how program design that accounts for the capital stock formation process can significantly improve cost effectiveness.

Zonder onderwerpscode: economie

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

There is no better way to demonstrate the work and impact of community psychologists and allies than by showcasing actual projects conducted in partnership with communities. This textbook displays this work in a dynamic case study format that will ignite students' desire and passion to study and become future community psychologists or those whose heart beats with the beloved community. You can find community psychologists and allies partnering with communities to change racist policies, end health disparities, create alternate settings for youth, foster community-based models to heal trauma, evaluate programs, and much more!

Social sciences --- Psychology

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

We document three remarkable features of the Opower program, in which social comparison- based home energy reports are repeatedly mailed to more than six million households nationwide. First, initial reports cause high-frequency "action and backsliding," but these cycles attenuate over time. Second, if reports are discontinued after two years, effects are relatively persistent, decaying at 10-20 percent per year. Third, consumers are slow to habituate: they continue to respond to repeated treatment even after two years. We show that the previous conservative assumptions about post-intervention persistence had dramatically understated cost effectiveness and illustrate how empirical estimates can optimize program design.

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)