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This text examines the development of mass tourism in coastal regions of Southern Europe, with implications for similar regions. It provides a critical assessment of attempts to make mass tourism resorts more sustainable, and the development of smaller-scale, alternative tourism products.

Ecotourism --- Sustainable development --- Development, Sustainable --- Ecologically sustainable development --- Economic development, Sustainable --- Economic sustainability --- ESD (Ecologically sustainable development) --- Smart growth --- Sustainable economic development --- Eco-tourism --- Eco-travel --- Ecological tourism --- Ecotravel --- Environmental tourism --- Green tourism --- Nature tourism --- Environmental aspects --- Economic development --- Tourism --- coastal tourism. --- mass tourism development. --- mass tourism. --- sustainability. --- sustainable development. --- sustainable tourism. --- tourism development. --- tourism diversification. --- tourism in coastal regions. --- tourism policy.