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Boek over merken en lovemarks Brandmarketing

Applied marketing --- trademarks --- identity --- Psychology --- 766.01 --- Saatchi & Saatchi --- branding --- grafische- en reclamevormgeving --- marketing --- merken --- reclame --- 369.1 --- Marketing - Marktonderzoek - Marktanalyse --- Merken --- Merken. --- Advertising --- Branding (Marketing) --- Brand name products --- Trademarks --- Merchant marks --- Registration of trademarks --- Trade-marks --- Trade names --- Trade regulation --- Business names --- Logos (Symbols) --- Service marks --- Brand names --- Branded merchandise --- Merchandise, Branded --- Name brand products --- Commercial products --- Marketing --- Forecasting

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Kevin Roberts' book, The Lovemarks Effect: Winning in the Consumer Revolution, follows up from Lovemarks: the Future Beyond Brands and brings together the most engaging and insightful ideas and stories. This latest offering contains inspirational stories from Lovemarks Inspirational Owners and Consumers, metrics, practical advice, big ideas and examples of great work.

Consumentengedrag. --- Marketing. --- Merken. --- Merkenbeleid. --- Merken --- Merktrouw --- Merkbeleid --- Emoties --- Marketing --- Reclame --- Advertising --- Customer relations --- Customer services --- Relationship marketing --- Trademarks --- 766.01 --- branding --- grafische- en reclamevormgeving --- marketing --- merken --- reclame --- Saatchi & Saatchi --- Merchant marks --- Registration of trademarks --- Trade-marks --- Trade names --- Trade regulation --- Brand name products --- Business names --- Logos (Symbols) --- Service marks --- CRM (Customer relationship management) --- Customer relationship management --- Management --- Merk --- Emotie --- Financiewezen

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64 Shots: Leadership in a Crazy World is a guide for modern leaders navigating a volatile, uncertain, complex, and ambiguous (VUCA) environment. Authored by Kevin Roberts, a former Saatchi & Saatchi CEO, the book distills leadership principles into 64 concise insights or 'shots.' These cover topics from purpose and employee engagement to mental toughness and soft power. Roberts draws on his extensive experience in the business world, emphasizing the importance of adaptability, creativity, and emotional intelligence. The book aims to inspire leaders across industries to enhance their capabilities and drive positive change in their organizations. With a focus on practical wisdom and personal anecdotes, Roberts offers a framework for thriving in dynamic and challenging times.

Leadership. --- Emotional intelligence.