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Book
Managing product features in planning for new durable consumer goods.
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Authors:
Thölke, J. M.
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Robben, H. S. J.
ISBN: 9050861687 Year: 1994 Publisher: Rotterdam : Rotterdam institute for business economic studies,
ISBN: 9050861687 Year: 1994 Publisher: Rotterdam : Rotterdam institute for business economic studies,
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Predicting new product success and failure : the impact of launch strategy and market characteristics.
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Authors:
Hultink, Erik Jan
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Robben, H. S. J.
ISBN: 9050861660 Year: 1994 Publisher: Rotterdam : Rotterdam institute for business economic studies,
ISBN: 9050861660 Year: 1994 Publisher: Rotterdam : Rotterdam institute for business economic studies,
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Marketingmanagement: de essentie
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