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Quantitative methods in social research --- Mass communications --- #SBIB:303H14 --- #SBIB:AANKOOP --- #SBIB:309H504 --- Content analysis (Communication) --- Mass media --- -Mass media --- -Mass communication --- Media, Mass --- Media, The --- Communication --- Analysis of content (Communication) --- Subject analysis --- Methoden en technieken van de communicatiewetenschap --- Code en boodschap: sociologische, antropologische benadering --- Research --- -Methodology --- Statistical methods --- Content analysis --- Methodology --- Methodology. --- Statistical methods. --- Content analysis (Communication). --- -Methoden en technieken van de communicatiewetenschap --- -Communication --- Mass communication --- -Analysis of content (Communication) --- Research&delete&

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Analyzing Media Messages is a primer for learning the technique of systematic, quantitative analysis of communication content. Rich with examples of recent and classic applications, it provides solutions to problems encountered in conducting content analysis, and it is written so that students can readily understand and apply the techniques.This thoroughly revised third edition includes current and engaging examples for today's students, in addition to a number of historically important cases. It emphasizes communication of visual imagery and studies of advertising co

Content analysis (Communication). --- Mass media --- Research --- Methodology. --- Statistical methods. --- Quantitative methods in social research --- Mass communications --- Content analysis (Communication) --- Analysis of content (Communication) --- Communication --- Subject analysis --- Mass communication --- Media, Mass --- Media, The --- Research&delete& --- Methodology --- Statistical methods --- Content analysis --- #SBIB:303H14 --- #SBIB:309H506 --- #SBIB:309H512 --- Methoden en technieken van de communicatiewetenschap --- Code en boodschap: inhoudsanalyse: theorie en methodologie --- Verbale communicatie: inhoudsanalyse: onderzoekingen

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The fifth edition of this comprehensive and engaging text guides readers through the essential tools and skills necessary to conduct quantitative content analysis research.Readers will find a clear definition of quantitative content analysis and step-by-step instructions on designing a content analysis study, along with examples of content analysis studies and journal articles. This edition has been updated with the latest methods in sampling in the digital age, computerized content analysis, and the uses of social media in content analysis research. It maintains the concise, accessible approach of previous editions while including refreshed examples and discussions throughout.This is an essential text for content analysis courses in communication and media studies programs at all levels, as well as a useful supplementary text in more general research methods courses.

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