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The research trend in the automotive domain is clearly moving from mechanically controlled to computer assisted systems for both vehicle handling and comfort functions. Driver Assistance Systems (DAS), originally integrated to decrease the cognitive load and to increase the comfort for the driver, cause additional workload and stress for the driver, and as a consequence may distract from the main activity of driving and lead to traffic accidents. Andreas Riener studies the influence of implicit interaction using vibro-tactile actuators, invisibly and unobtrusively embedded into the car seat, as additional sensory channels for car-driver feedback, and pressure sensor mats, integrated into the seat for implicit information transmission from the driver toward the vehicle. The results of the experiments, e.g. implicit driver identification or activity recognition, vibro-tactile activity notification, motivate to use both vibro-tactile notifications and pressure sensor images to improve vehicle handling performance and to decrease the driver’s cognitive workload.

Transport engineering --- Computer science --- Programming --- Computer. Automation --- computers --- informatica --- motorrijtuigen --- ingenieurswetenschappen --- computerkunde --- interfaces

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Automated vehicles. --- User-centered system design. --- Cognitive engineering (System design) --- Participatory design (System design) --- UCD (System design) --- Usability engineering (System design) --- User-centered design (System design) --- System design --- Human-computer interaction --- Automated motor vehicles --- Autonomous vehicles --- Driver-free cars --- Driverless cars --- Robot cars (Automated vehicles) --- Self-driving cars --- Motor vehicles

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Automatisiertes Fahren wird aktuell auf allen Ebenen diskutiert. Dieses Open Access Buch greift das Thema aus Sicht des ÖPNV auf und stellt Chancen und Risiken des Einsatzes automatisierter Shuttlebusse im Nahverkehr dar. Am Beispiel Bad Birnbach/Niederbayern wird gezeigt, welche Herausforderungen bei der Einführung eines solchen Services zu erwarten sind und wie diese gelöst werden können. Dabei fokussiert sich das Buch auf die Vermittlung von im Feld erhobenen Daten, z.B. zu technischen Schwierigkeiten, Erfahrungsberichten von Anwohnern und Gästen, Akzeptanz in der Bevölkerung, infrastrukturellen Anforderungen, etc. Konkrete Handlungsempfehlungen für Städteplaner, ÖPNV-Betreiber/-Strategen oder Kommunen, die eine Einführung automatisierter Busse in Erwägung ziehen, runden das Werk ab. Der Inhalt Einleitung.- Mobilität 4.0.- Teilaspekt: Verkehrsplanung.- Teilaspekt: Technik.- Teilaspekt: Gesellschaft und Akzeptanz.- Teilaspekt: Gesellschaftliche Akteure und Bevölkerung.- Teilaspekt: Übertragbarkeit.- Abschließende Betrachtung und Ausblick.. Die Zielgruppen Verkehrsstrategen, ÖPNV-Betreiber und Transportdienstleister, die Einführung und Betrieb von autonomen Shuttlebussen planen Kommunen, die sich für den Betrieb autonomer Shuttlebusse (als Ersatz zu herkömmlichen Busshuttles und Rufbussen) interessieren Die Herausgeber Prof. Priv.-Doz. Dr. Andreas Riener, Technische Hochschule Ingolstadt Dr. Alexandra Appel, Julius-Maximilians-Universität Würzburg Prof. Dr. Wolfgang Dorner, Technische Hochschule Deggendorf Dr. Thomas Huber, DB Regio Bus, Region Bayern Dipl.-Ing., Master Eng. Jan Christopher Kolb, Forschungsinstitut CARISSMA, Ingolstadt Prof. Dr. Harry Wagner, Technische Hochschule Ingolstadt.

Highway & traffic engineering --- Automotive technology & trades --- Automotive engineering. --- Transportation engineering. --- Traffic engineering. --- Automotive Engineering. --- Transportation Technology and Traffic Engineering. --- Engineering, Traffic --- Road traffic --- Street traffic --- Traffic, City --- Traffic control --- Traffic regulation --- Urban traffic --- Highway engineering --- Transportation engineering --- Civil engineering --- Engineering --- Automobiles --- Design and construction --- Automobile engineering --- Automotive engineering --- Construction --- Traffic engineering

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This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention. In this regard, it is important to consider the uniqueness of each brand and its identity so as to design pleasurable and high-quality user experiences. Combining insights from science and practice, the authors present a strategy for using interaction patterns, visual appearance, and animations to validate the actual brand values that are experienced by users while interacting with a digital product. Further, they introduce a 'UX identity scale' by assigning brand values to UX related psychological needs. The method applied is subsequently backed by theoretical concepts and illustrated with practical examples and case studies on real-world mobile applications. .

Customer relations. --- Branding (Marketing) --- Brand name products --- Marketing --- Advertising --- Business --- Public relations --- Consumer affairs departments --- Customer advisory boards --- Relationship marketing --- Branding (Marketing). --- Multimedia systems . --- Economics—Psychological aspects. --- Branding. --- Media Design. --- Economic Psychology. --- Computer-based multimedia information systems --- Multimedia computing --- Multimedia information systems --- Multimedia knowledge systems --- Information storage and retrieval systems --- Economics --- Psychological aspects.

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This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention. In this regard, it is important to consider the uniqueness of each brand and its identity so as to design pleasurable and high-quality user experiences. Combining insights from science and practice, the authors present a strategy for using interaction patterns, visual appearance, and animations to validate the actual brand values that are experienced by users while interacting with a digital product. Further, they introduce a 'UX identity scale' by assigning brand values to UX related psychological needs. The method applied is subsequently backed by theoretical concepts and illustrated with practical examples and case studies on real-world mobile applications. .

Development aid. Development cooperation --- Economics --- Product strategy --- Advertising. Public relations --- Computer. Automation --- merken --- economie --- landbouw