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book (2)

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English (2)

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2024 (1)

2020 (1)

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Book

Sustainable marketing planning.
Author: Richardson, Neil Andre Asselbroug.
ISBN: 9780429399114 9780429678141 Year: 2020 Publisher: London : Routledge,

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Abstract

Keywords
Green marketing. --- Consumption economics: environmental aspects. --- Social responsibility: business.

Book

Sustainable Marketing Planning
Author: Richardson, Neil Andre Asselbroug
ISBN: 1040012175 1003434215 1040012191 Year: 2024 Publisher: Abingdon, England : Routledge,

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Abstract
This book provides practical insights, tools and frameworks to help readers produce tactically and strategically appropriate marketing plans.

Keywords
Green marketing. --- Consumption (Economics) --- Social responsibility of business. --- Environmental aspects.

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