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The Rhetoric of Cool: Composition Studies and New Media offers a historical critique of composition studies' rebirth narrative, using that critique to propose a new rhetoric for new media work. Author Jeff Rice returns to critical moments during the rebirth of composition studies when the discipline chose not to emphasize technology, cultural studies, and visual writing, which are now fundamental to composition studies. Rice redefines these moments in order to invent a new electronic practice. The Rhetoric of Cool addresses the disciplinary claim that com

Interactive multimedia. --- Language and culture. --- Communication --- Cool (The English word) --- English language --- Culture and language --- Culture --- Hypermedia systems --- Interactive media --- Computer software --- Philosophy. --- Rhetoric --- Study and teaching. --- Computer-assisted instruction. --- Etymology --- Germanic languages

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"In typical academic circles, texts must be critiqued, mined for the obfuscated meanings they hide, and shown to reveal larger, broader meanings than what are initially evident. To engage in this type of writing is to perform an authentic version of scholarship. But what if a scholar chooses instead to write without critique? What if they write about travelling, their children, food, grocery shopping, frozen garlic bread, sandwiches, condiments, falafel, yoga, and moments that normally wouldn't be considered scholarly? Can the writing still be scholarly? Can scholarly writing be authentic if its topics comprise the everyday? In Authentic Writing, Jeff Rice uses this question to trace a position regarding critique, the role of the scholar, the role of the personal in scholarship, the banal as subject matter, and the idea of authenticity. He explores authenticity as a writing issue, a rhetorical issue, a consumption issue, a culture issue, and an ideological issue. Rather than arguing for a more authentic state or practice, Rice examines the rhetorical features of authenticity in order to expand the focus of scholarship"--

Authorship. --- Authenticity (Philosophy) --- Academic writing.