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Book
Year: 1969 Publisher: New York (N.Y.) : The free press,
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Film
Year: 2008 Publisher: London : Henry Stewart Talks,
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Sports --- Sports --- Marketing. --- Safety measures.
Film
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The case study describes how the Ultimate Fighter Championship transformed its brand and built a fan base.
Sports spectators --- Branding (Marketing) --- Psychology. --- Ultimate Fighting Championship (Organization) --- Communication in marketing. --- Mixed martial arts --- Sports --- Psychological aspects. --- Marketing --- UFC (Mixed martial arts event)
Film
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The case study describes how NASCAR provides the fan in the stand with a competitor's experience.
Sports spectators --- Sports car racing. --- Psychology. --- NASCAR (Association) --- Sports --- Information services. --- Marketing
ISBN: 0029175968 074323636X Year: 1993 Publisher: New York : Maxwell Macmillan Canada,
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Marketing --- Industrial location --- Industrial promotion --- Industrie --- Promotion industrielle --- Localisation --- 658.8 --- 338.486 --- 338.48 --- 379.85 --- #KVHA:Economie --- #KVHA:Toerisme --- #KVHA:Marketing --- city marketing --- marketing, industrieel --- marketing, non-profit --- regionale spreiding --- vestigingsplaats --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Commerce --- Industrial development projects --- Business enterprises --- Business location --- Corporations --- Industries --- Industries, Location of --- Location of industries --- Plant location --- Regional planning --- Space in economics --- Marketing. Sales. Selling. Distribution --- Economie en management van toerisme --- Toerisme. Recreatie. Sport (economische en organisatorische aspecten) --- Vrijetijdsreizen. Toerisme --- Location --- Industrial location. --- Industrial promotion. --- Marketing. --- 379.85 Vrijetijdsreizen. Toerisme --- 338.48 Toerisme. Recreatie. Sport (economische en organisatorische aspecten) --- 338.486 Economie en management van toerisme --- 658.8 Marketing. Sales. Selling. Distribution --- Marketing sectoriel --- Ville
ISBN: 0071454098 9780071454094 Year: 2006 Publisher: New York McGraw-Hill
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796.062 --- 79 --- 658.88 --- Organisatie, management en marketing van sport en recreatie --- Ontspanning. Spel. Sport. Lichamelijke expressie --- Toegepaste marketing --- 796.062 Organisatie, management en marketing van sport en recreatie --- Communication in marketing --- Professional sports --- Sports spectators --- Sports --- Spectators, Sports --- Sports fans --- Audiences --- Fans (Persons) --- Pro sports --- Marketing --- Economic aspects --- Spectators
ISBN: 0844234486 Year: 1997 Publisher: Lincolnwood NTC business books
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Celebrities --- Fame --- Publicity
Book
ISBN: 0434910635 Year: 1987 Publisher: London Heinemann
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ISBN: 9780743236362 Year: 1993 Publisher: New York (N.Y.) Free Press
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Book
ISBN: 9789054720638 Year: 2008 Publisher: Nieuwegein Arko Sports Media
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De ongrijpbare fan bereiken : uitdaging - sport in de problemen - band met sportfan ; Contact met ongrijpbare fan : herdefinitie van het sportmerk - transformatie - transformatie implementeren - sportmerk communiceren ; Overleven in de markt voor sportfans : zorgen voor duurzame band met fans - succesvolle voorbeelden van sportmerken - toekomst van de band met de sportfan Vermaard communicatie-expert Irving Rein, internationaal erkend marketinggoeroe Philip Kotler en communicatiedeskundige Ben Shields hebben een innovatief bedrijfsmodel ontwikkeld dat vooral gericht is op het tevredenstellen en behouden van sportfans. Hans Westerbeek biedt met zijn bijdrage een internationaal sportbusinessperspectief, onder andere door Europese en Nederlandse casestudies aan te dragen. De auteurs reiken middelen aan waarmee het sportproduct beklijft, minder wordt beïnvloed door de grillige patronen van winnen en verliezen, en snel aan de veranderende marktomstandigheden kan worden aangepast. (Bron: covertekst)
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