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The consequences of our heavy reliance on plastic packaging have been greatly underplayed, of which, the impacts on public health are far from being fully understood. This study frames the impacts of plastic packaging as a public health issue and investigates the manipulation of psychological distance in messages on perceived level of threat and willingness to anti-consume plastic packaging. Respondents (N = 155) to the survey questionnaire were assigned to one of two conditions: one motion graphic framed as psychologically proximal and the other framed as psychologically distal. Analysis revealed that a public health framing perspective has prospect in influencing emotional and cognitive mechanisms.