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Mehr als 25 Jahre nach Erscheinen des letzten Überblicksbandes zur Politischen Soziologie fasst das als Sammelband angelegte Studienbuch den aktuellen Forschungsstand der Politischen Soziologie im Schnittbereich von Politikwissenschaft und Soziologie zusammen. Ausgewiesene Forscherinnen und Forscher geben einen Einblick in die theoretisch-konzeptionellen Grundlagen und Fortentwicklungen der zentralen Subdisziplinen der Politischen Soziologie, zum Beispiel der Werte- und Einstellungsforschung, der Wahl- und Parteiensoziologie, der Parlamentarismus- sowie politischen Partizipations- und Kommunikationsforschung. Der profunde Überblick über grundlegende Begriffe, Konzepte und Analyseinstrumentarien wird nicht nur um empirische Befunde ergänzt. Der Band bietet zudem eine Übersicht über die Analyse- und Forschungsdesigns der Politischen Soziologie, ihre zentralen Forschungsmethoden und verwendbaren Datengrundlagen. Unter besonderer Berücksichtigung neu konzipierter und noch entstehender BA- und MA-Studiengänge ist der Band ein unverzichtbares Studienbuch in einem wichtigen Bereich der Politikwissenschaft.

Political science. --- Sociology. --- Communication. --- Political Science. --- Sociology, general. --- Communication Studies.

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Based upon the experiences of campaign practitioners and multidisciplinary insights, this handbook explains how to plan implement and measure public opinion using survey research and market research tools.

voorlichtingscampagnes --- publieksvoorlichting --- Advertising. Public relations --- informatieoverdracht --- opinieonderzoek --- Advertising, Political --- Political campaigns --- Public opinion polls --- Communication in politics --- Advocacy advertising --- Advertising campaigns --- #SBIB:309H271 --- #SBIB:324H50 --- #SBIB:303H32 --- #SBIB:041.IO --- Campaigns, Advertising --- Market surveys --- Corporate advocacy advertising --- Advertising --- Corporate speech --- Political communication --- Political science --- Opinion polls --- Polls, Public opinion --- Public opinion --- Public opinion research --- Straw votes --- Social surveys --- Campaigns, Election --- Campaigns, Political --- Election campaigns --- Electioneering --- Electoral politics --- Negative campaigns --- Politics, Practical --- Elections --- Advertising in politics --- Political advertising --- Press and politics --- Politieke communicatie: toepassingsgebieden --- Politieke participatie en legitimiteit (referenda, directe democratie, publieke opinie...) --- Waarneming en participerende waarneming, gecontroleerde observatie, groepsdiscussie (vragenlijsten, interviews, experimenten) --- Research --- Advertising campaigns. --- Advertising, Political. --- Advocacy advertising. --- Communication in politics. --- Political campaigns. --- Public opinion polls.

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Political parties. --- Comparative government. --- Partis politiques --- Institutions politiques comparées --- #SBIB:324H43 --- Politieke structuren: politieke partijen --- #A0511PSA --- Institutions politiques comparées --- Comparative government --- Political parties --- Parties, Political --- Party systems, Political --- Political party systems --- Comparative political systems --- Comparative politics --- Government, Comparative --- Political systems, Comparative --- Political science --- Divided government --- Intra-party disagreements (Political parties) --- Political conventions

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This book focuses on the implementation of digital strategies in the public sectors in the US, Mexico, Brazil, India and Germany. The case studies presented examine different digital projects by looking at their impact as well as their alignment with their national governments’ digital strategies. The contributors assess the current state of digital government, analyze the contribution of digital technologies in achieving outcomes for citizens, discuss ways to measure digitalization and address the question of how governments oversee the legal and regulatory obligations of information technology. The book argues that most countries formulate good strategies for digital government, but do not effectively prescribe and implement corresponding policies and programs. Showing specific programs that deliver results can help policy makers, knowledge specialists and public-sector researchers to develop best practices for future national strategies.

Economic policy and planning (general) --- Public administration --- Business policy --- Organization theory --- Production management --- Business management --- Computer science --- Information systems --- Computer. Automation --- ICT (informatie- en communicatietechnieken) --- computers --- informatica --- maatschappij --- management --- administratie --- informatietechnologie --- computerkunde

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