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Green behavior and corporate social responsibility in Asia
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ISBN: 1787566854 1787566838 Year: 2019 Publisher: Bingley, United kingdom : Emerald Publishing,

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Abstract

In recent years, the issues of sustainability, green behavior and corporate social responsibility have become a growing global concern. This increased concern for environmental welfare has started to affect the way marketers, managers and policy makers think and organize their businesses. In Western culture, there has been widespread discussion on green related issues; however, different cultures are at an earlier stage in embracing this global change.Green Behavior and Corporate Social Responsibility in Asia seeks to apply this discussion to Asian culture, using case studies that reflect the reaction, response, managerial problems and success of seven Asian countriesIndia, Malaysia, Turkey, Brunei, Iran, Pakistan and Sri Lankain adopting green concepts. These concepts include: green organizations; eco-tourism; food loss and waste; recycling-reuse; waste management practice; green space; the plastic-bag free campaign; care for animals; and, corporate social responsibility.The cases outlined in this book illustrate how numerous companies and organizations operating in Asian countries incorporate green marketing and green management related concepts and issues into their strategy. It will appeal to researchers and practitioners, working in the fields of consumer behavior, human resource management, organizational behavior and sustainability.


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CSR in an age of isolationism
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ISBN: 1800432682 1800432704 9781800432703 9781800432680 1800432690 9781800432697 Year: 2021 Publisher: Bingley, England : Emerald Publishing Limited,

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Green Behavior and Corporate Social Responsibility in Asia.
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ISBN: 9781787566859 Year: 2019 Publisher: Bingley Emerald Publishing Limited

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Abstract

This book utilizes 16 cases that reflect the reaction, response, managerial problems and success of seven Asian countries in adopting green concepts, such as: green behavior, sustainability marketing, green marketing, green organization, eco-tourism, green human resource practices, and corporate social responsibility.

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E-books


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Green consumption by young consumers : insight and ideas for responsible marketers
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ISBN: 1839822031 Year: 2019 Publisher: [Place of publication not identified] : Emerald Publishing,

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Keywords

Green movement.


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Social entrepreneurs : mobilisers of social change
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ISBN: 1803821035 1803821019 Year: 2022 Publisher: Bingley, England : Emerald Publishing Limited,

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Social entrepreneurs greatly differ from other forms of entrepreneurs in terms of judgment capacity, pro-activeness, innovativeness, entrepreneurial virtue. They are often associated with social innovation and ascribed as transformational leaders due to their contribution in finding and initiating the positive change in solving any social problem. In recent years, the whole world is facing different aspects and levels of social problems. This has led to social entrepreneurs becoming more desired and attracting significant research attention. However, the discussion on such topic is still at its infancy with ongoing debates on its definition, characteristics, and roles. Social Entrepreneurs: Mobilisers of Social Change works to fill this gap in the literature, exploring the notion of social entrepreneurs, their role, facets, and implications to address the social problems. Developments in Corporate Governance and Responsibility offers the latest research on topical issues by international experts and has practical relevance to business managers. This is the only book series endorsed by the Social Responsibility Research Network.


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Sustainability and social marketing issues in Asia
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ISBN: 1800718454 1800718470 Year: 2023 Publisher: Bingley, England : Emerald Publishing Limited,

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The complex issues of sustainability and social marketing are gaining increasing global attention. This increased concern for environmental welfare has started to affect the way marketers, managers and policy makers think and organize their businesses. In Western culture, there has been widespread discussion on green related issues; however, different cultures are at different stages in embracing this global change, and local conditions can greatly affect how strategies are enacted. Sustainability and Social Marketing Issues in Asia applies this discussion to Asian culture, using case studies that reflect the problems and success of nine countries - Malaysia, Brunei, the Philippines, Indonesia, Iran, Syria, Sri Lanka, India, and Pakistan - in adopting green and social marketing concepts. These concepts include: triple bottom line; social entrepreneurialism; sustainability marketing; green marketing; sustainable energy, sustainable agriculture, sustainable ecosystems, social development, waste management problem, refugee crisis, care for animals and corporate social responsibility. The cases outlined in this book illustrate how companies and organizations operating in Asian countries incorporate sustainability and environmental concepts into their social marketing strategy. It will appeal to researchers and practitioners, working in the fields of social marketing, consumer behavior, corporate social responsibility, organizational behavior and sustainability.


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Socially responsible plastic : is this possible?
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ISBN: 9781804559888 Year: 2023 Publisher: Bingley, England : Emerald Publishing Limited,

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The chapters look at socially responsible plastic in countries ranging from China, Malaysia, Pakistan, Spain, Australia and India to Sri Lanka, Nigeria and Bangladesh, with research covering tourism, waste management, the food and drink industry, and the possible advantages of responsible plastic use.

Keywords

Plastic scrap.

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