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Book
The Šabdan Baatir Codex : epic and the writing of northern Kirghiz history : edition, translation and interpretations, with a facsimile of the unique manuscript
Author:
ISBN: 1283855151 9004237275 9789004237278 9789004230408 9004230408 Year: 2013 Publisher: Leiden ; Boston : Brill,

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Abstract

In The Šabdan Baatır Codex , Daniel Prior presents the first complete edition, translation, and interpretation of a unique manuscript of early twentieth-century Kirghiz poetry, which includes detailed accounts of nineteenth-century warfare. Dedicated to the chief Šabdan Baatır, the Codex occupies an illuminating position in a network of oral and written genres that encompassed epic poetry and genealogy, panegyric and steppe oral historiography; that echoed oral performance and aspired to print publishing. The Codex’s fresh articulation of concepts of Kirghiz self-identification was incipiently national, yet remained couched in traditional forms. The Codex thus bridges the interval, often glossed over in cultural histories, between a supposedly archaic state of oral epic tradition and the “afterlife” of epics in modern ethno-nationalist projects.


Book
Organisational buying : a multidisciplinary perspective
Author:
ISBN: 3030674142 3030674134 Year: 2021 Publisher: Cham, Switzerland : Palgrave Macmillan,

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Digital
Organisational Buying : A Multidisciplinary Perspective
Author:
ISBN: 9783030674144 9783030674151 9783030674137 Year: 2021 Publisher: Cham Springer International Publishing, Imprint: Palgrave Macmillan

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Organisational buying is the purchase of goods and/ or services, by one or more individuals acting on behalf of the buyer firm, after a formal or informal consideration of purchase alternatives, and, the integration or use of those goods and/ or services to address one or more buyer firm problems or issues. Organisational buying accounts for about two-thirds of economic transactions globally. However, organisational buying has traditionally been taught in discipline-specific silos. Organisational buying concepts appear in courses on marketing and sales management, procurement, contract management, supply chain management, operations management, finance, as well as accounting. Moreover, most organisations treat organisational buying activities in a similarly disjointed way. This book provides a comprehensive overview of organisational buying that integrates perspectives from across a range of disciplines and organisational functions. The primary goal of the book is to develop a holistic interpretation of organisational buying. It covers topics such as: • Purchase situations. • The organisational buying process. • The purchase decision and the value proposition. • Communications in organisational buying. • Buyer-supplier relationships. • Organisational buying capabilities. • Organisational buying culture. • Organisational buying approach design. • Channels of supply. • Networks and organisational buying. Written in a practical, approachable way the book includes a range of exercises, case examples, learning objectives and discussion questions to support a broad spectrum of organisational buying-related courses.


Digital
B2B Customer Engagement Strategy : An Introduction to Managing Customer Experience
Author:
ISBN: 9783031234095 9783031234088 9783031234101 Year: 2023 Publisher: Cham Springer International Publishing, Imprint: Palgrave Macmillan

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Business to business (B2B) transactions account for 60-70% of all transactions globally. Considering this, many supplier firms aspire to create high levels of customer engagement, and this involves identifying various ways to improve customer experience. In fact, companies such as Google, Amazon, Microsoft, and others now employ professionals in customer engagement roles and dedicate entire corporate divisions to ensure seamless customer engagement. Creating high customer engagement is challenging without a cohesive, strategic approach - particularly in B2B markets. This textbook introduces students to customer engagement strategy in B2B markets, the foundation of which is customer engagement capability. Companies must develop and implement four sub-capabilities - customer journey management, customer relationship management, customer communications and data analytics and insight to succeed. With a myriad of case studies, discussion questions and prompts for further reading, the textbook translates theory into practice and serves as a useful foundation for executive courses as well as fundamental reading for masters-level specialist courses in customer engagement, marketing, sales, and strategy. In addition, practitioners in supplier firms will also be able to use to build their customer engagement capability. .


Book
Organisational Buying
Authors: ---
ISBN: 9783030674144 9783030674151 9783030674137 Year: 2021 Publisher: Cham Springer International Publishing :Imprint: Palgrave Macmillan


Book
B2B Customer Engagement Strategy
Authors: ---
ISBN: 9783031234095 Year: 2023 Publisher: Cham Springer International Publishing :Imprint: Palgrave Macmillan

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Abstract

Business to business (B2B) transactions account for 60-70% of all transactions globally. Considering this, many supplier firms aspire to create high levels of customer engagement, and this involves identifying various ways to improve customer experience. In fact, companies such as Google, Amazon, Microsoft, and others now employ professionals in customer engagement roles and dedicate entire corporate divisions to ensure seamless customer engagement. Creating high customer engagement is challenging without a cohesive, strategic approach – particularly in B2B markets. This textbook introduces students to customer engagement strategy in B2B markets, the foundation of which is customer engagement capability. Companies must develop and implement four sub-capabilities – customer journey management, customer relationship management, customer communications and data analytics and insight to succeed. With a myriad of case studies, discussion questions and prompts for further reading, the textbook translates theory into practice and serves as a useful foundation for executive courses as well as fundamental reading for masters-level specialist courses in customer engagement, marketing, sales, and strategy. In addition, practitioners in supplier firms will also be able to use to build their customer engagement capability. .


Book
Customer relationship management : concepts, applications and technologies
Authors: --- ---
ISBN: 1000965821 100096583X Year: 2024 Publisher: Abingdon, England : Routledge,

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This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.


Digital
Heritage and Identity in the Turkic World : Contemporary Scholarship in Memory of Ilse Laude-Cirtautas (1926-2019)

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