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Elite (Social sciences) --- History --- Aristocracy --- Russia --- Officials and employees --- Politics and government --- 17th century --- Aristocracy (Social class) --- 1613-1689 --- 1684-1801 --- Elite (Social sciences) - Russia - History - 17th century. --- Aristocracy - Russia - History - 17th century. --- Russia - Officials and employees - History - 17th century. --- Russia - Politics and government - 1613-1689. --- Russia - Politics and government - 1689-1801. --- Russie --- Histoire --- 17e siecle

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Many Americans and Europeans have for centuries viewed Russia as a despotic country in which people are inclined to accept suffering and oppression. What are the origins of this stereotype of Russia as a society fundamentally apart from nations in the West, and how accurate is it? In the first book devoted to answering these questions, Marshall T. Poe traces the roots of today's perception of Russia and its people to the eyewitness descriptions of sixteenth- and seventeenth-century European travelers. His fascinating account-the most complete review of early modern European writings about Russia ever undertaken-explores how the image of "Russian tyranny" took hold in the popular imagination and eventually became the basis for the notion of "Oriental Despotism" first set forth by Montesquieu. Poe, the preeminent scholar of these valuable primary sources, carefully assesses their reliability. He argues convincingly that although the foreigners exaggerated the degree of Russian "slavery," they accurately described their encounters and correctly concluded that the political culture of Muscovite autocracy was unlike that of European kingship. With his findings, Poe challenges the notion that all Europeans projected their own fantasies onto Russia. Instead, his evidence suggests that many early travelers produced, in essence, reliable ethnographies, not works of exotic "Orientalism."

Public opinion --- Europe --- Russia --- Council of Europe countries --- Eastern Hemisphere --- Eurasia --- Relations --- Foreign public opinion, European. --- Russie --- Rossīi︠a︡ --- Rossīĭskai︠a︡ Imperīi︠a︡ --- Russia (Provisional government, 1917) --- Russia (Vremennoe pravitelʹstvo, 1917) --- Russland --- Ṛusastan --- Russia (Tymchasovyĭ uri︠a︡d, 1917) --- Russian Empire --- Rosja --- Russian S.F.S.R. --- Russia (Territory under White armies, 1918-1920)

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Sticky Marketing provides a new set of rules for effective communications in a world transformed by new technology. It introduces a new model of customer engagement and asks "not what your marketing can do for you, but what your marketing can do for your customer." Companies have to move away from the old marketing system of shouting messages at people to attracting them by providing value around their product or service - in other words by becoming 'sticky' or attractive. Grant Leboff argues that it is not 'return on investment' that matters but 'return on engagement,' not your unique sales point (or USP), but your customer engagement point (your CEP), that will make the difference in today's cluttered marketplace. 

Sticky Marketing proves that marketing should be about value creation if businesses want to truly engage with their customers - to stop shouting and start a conversation. Only by providing value can businesses win the battle for customer attention.

Social change --- Mass communications --- History --- spraakvermogen --- spraaktechnologie --- sociale media --- internet --- sociale geschiedenis --- communicatiewetenschappen --- sociale bewegingen --- sociale beïnvloeding --- digitale technieken

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Russia --- History --- 1613-1689 --- Civilization --- 17th century --- Politics and government

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Russia --- Politics and government --- History --- Civilization --- Soviet Union --- Russie --- Rossīi︠a︡ --- Rossīĭskai︠a︡ Imperīi︠a︡ --- Russia (Provisional government, 1917) --- Russia (Vremennoe pravitelʹstvo, 1917) --- Russland --- Ṛusastan --- Russia (Tymchasovyĭ uri︠a︡d, 1917) --- Russian Empire --- Rosja --- Russian S.F.S.R. --- Russia (Territory under White armies, 1918-1920)