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The regime of Juan Perón is one of the most studied topics of Argentina's contemporary history. This book-an English translation of a highly popular, critically acclaimed Spanish language edition-provides a new perspective on the intriguing Argentinian leader. Mariano Plotkin's cultural approach makes Perón's popularity understandable because it goes beyond Perón's charismatic appeal and analyzes the Perónist mechanisms used to generate political consent and mass mobilization. Mañana es San Perón is the first book to focus on the cultural and symbolic dimensions of Perónism and populism, this

Argentina -- Politics and government -- 1943-1955. --- Communication -- Political aspects -- Argentina. --- Education and state -- Argentina. --- Perón, Juan Domingo, 1895-1974. --- Peronism. --- Propaganda -- Argentina. --- Perón, Juan Domingo, --- Argentina --- Politics and government --- Perón, J. --- Perón, Juan D. --- Descartes, --- Sosa, Juancito, --- Sosa, Juan Domingo, --- Caledonia, Bill de