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Multisensory Flavor Perception: From Fundamental Neuroscience Through to the Marketplace provides state-of-the-art coverage of the latest insights from the rapidly-expanding world of multisensory flavor research. The book highlights the various types of crossmodal interactions, such as sound and taste, and vision and taste, showing their impact on sensory and hedonic perception, along with their consumption in the context of food and drink. The chapters in this edited volume review the existing literature, also explaining the underlying neural and psychological mechanisms which lead to crossmodal perception of flavor. The book brings together research which has not been presented before, making it the first book in the market to cover the literature of multisensory flavor perception by incorporating the latest in psychophysics and neuroscience.

Food --- Sensory evaluation. --- Flavor. --- Food tasting --- Organoleptic analysis of food --- Taste testing of food --- Flavor --- Sensory evaluation --- Taste testing --- Analysis --- Odor --- Testing

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The authors of The Perfect Meal examine all of the elements that contribute to the diner s experience of a meal (primarily at a restaurant) and investigate how each of the diner s senses contributes to their overall multisensory experience. The principal focus of the book is not on flavor perception, but on all of the non-food and beverage factors that have been shown to influence the diner s overall experience. Examples are: the colour of the plate (visual), the shape of the glass (visual/tactile), the names used to describe the dishes (cognitive), the background music playing inside the restaurant (aural). Novel approaches to understanding the diner s experience in the restaurant setting are explored from the perspectives of decision neuroscience, marketing, design, and psychology. 2015 Popular Science Prose Award Winner.

Gastronomy --- Dinners and dining --- Food --- Senses and sensation --- Intersensory effects --- Sensory evaluation --- MAD-faculty 18 --- opleiding art sense(s) lab --- geurkunst --- gastronomie --- zintuiglijke waarnemingen