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Mass Customization zielt auf die Erstellung individueller Produkte und Leistungen mit der Effizienz einer vergleichbaren Massenproduktion und ist Basis für den Aufbau dauerhafter profitabler Kundenbeziehungen (CRM). Ausgehend von den Potenzialen der neuen Informations- und Kommunikationstechnologien und strategischen Ansätzen wirtschaftlichen Handelns im Informationszeitalter analysiert Frank Thomas Piller die Möglichkeiten und Herausforderungen von Mass Customization. Als zentraler Erfolgsfaktor gilt dabei die effiziente und zielgerichtete Abwicklung der Informationsflüsse zwischen Anbieter und Nachfrager. Auf Basis von 150 Fallstudien innovativer Pionierunternehmen nennt das Buch die Bedingungen, wie Mass Customization dauerhaft Wettbewerbsvorteile schaffen kann. Das Buch wurde mehrfach ausgezeichnet, unter anderem mit dem Wolfgang-Ritter-Preis, dem Poco-Handelspreis der Universität Witten-Herdecke und dem Hauptpreis für wissenschaftliche Arbeiten der Stiftung Industrieforschung. Für die vierte Auflage wurde der Text aktualisiert und überarbeitet. Neue Gegenüberstellungen und Vergleichstabellen dokumentieren den Stand der wissenschaftlichen Entwicklung von Mass Customization. Auch wurden die Fallbeispiele von internationalen "best Practice" Unternehmen aktualisiert und um aktuelle Fälle ergänzt.

Business. --- Management science. --- Production management. --- Marketing. --- Business and Management, general. --- Operations Management.

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Kunden sind heute nicht nur passive Empfänger und Konsumenten einer vom Hersteller dominierten Wertschöpfung. Vielmehr gestalten viele Kunden Produkte und Dienstleistungen aktiv mit und übernehmen dabei sogar teilweise deren Entwicklung und Herstellung. Zur Organisation arbeitsteiliger Wertschöpfung gibt es bislang zwei wesentliche Alternativen: die hierarchische Koordination im Unternehmen oder die Nutzung des Marktmechanismus über Angebot und Nachfrage. Eine Zwischenform bilden die verschiedenen Varianten von Unternehmensnetzwerken. Die interaktive Wertschöpfung bildet eine dritte Alternative: die Arbeitsteilung zwischen Herstellerunternehmen und Kunden, die zum Wertschöpfungspartner werden. Reichwald/Piller behandeln Entwicklungen wie Peer-Production, Kundeninnovation, Open-Source-Software-Entwicklung, Kunden-Communities oder Web 2.0. Anhand vieler Beispiele und Fallstudien diskutieren sie die wesentlichen Prinzipien und Ansatzpunkte, aber auch die Grenzen der interaktiven Wertschöpfung. Open Innovation und Produktindividualisierung (Mass Customization) werden als konkrete Umsetzungsformen einer interaktiven Wertschöpfung anhand von Praxisbeispielen vorgestellt. Die Autoren haben in der 2. Auflage die Struktur des Buches überarbeitet und dabei das umfangreiche Feedback der Leser und neueste Forschungsergebnisse integriert. Neue Fallbeispiele zeigen aktuelle Anwendungen der Interaktiven Wertschöpfung. „Interaktive Wertschöpfung" richtet sich an die Fachwelt in Wissenschaft und Praxis in den Bereichen Innovationsmanagement, strategisches Management, Organisation und Produktion. Prof. Dr. Prof. h. c. Dr. h. c. Ralf Reichwald ist Professor für Betriebswirtschaftslehre an der Fakultät für Wirtschaftswissenschaften und Inhaber des Lehrstuhls für Betriebswirtschaftslehre - Information, Organisation und Management (IOM) an der TU München. Prof. Dr. Frank Piller ist Inhaber des Lehrstuhls für Betriebswirtschaftslehre, insbesondere Technologie- und Innov.

Leadership. --- Management. --- Marketing. --- Business Strategy/Leadership.

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Challenged by the recent economic crisis, the building and construction industry is currently seeking new orientation and strategies. Here mass customisation is uncovered as a key strategy in helping to meet this challenge. The term mass customisation denotes an offering that meets the demands of each individual customer, whilst still being produced with mass production efficiency. Today mass customisation is emerging from a pilot stage into a scalable and sustainable strategy... The first dedicated publication of its kind, this book provides a forum for the concept within an applied and highly innovative context. The book includes contributions from some of the most prominent thinkers and practitioners in the field from across the world, including Kasper S. Vibaek, Steve Kendall, Martin Bechthold, Mitchell M. Tseng, and Masa Noguchi. Bringing together this panel of experts who have carried out research both in academia and practice, this book provides an overview of state-of-the-art practice related to the concept of customisation and personalisation within the built environment.

Architects and builders. --- Mass customization.

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This proceedings volume presents the latest research from the worldwide mass customization, personalization and co-creation (MCPC) community bringing together new thoughts and results from various disciplines within the field. The chapters are based on papers from The MCPC 2015 Conference where the emphasis was placed on “managing complexity.” MCPC is now beginning to emerge in many industries as a profitable business model. But customization and personalization go far beyond the sheer individualization of products and become an extension of current business models and production styles. This book covers topics such as complexity management of knowledge-based systems in manufacturing design and production, sustainable mass customization, choice navigation, and product modeling. The chapters are contributed by a wide range of specialists, offering cutting-edge research, as well as insightful advances in industrial practice in key areas. The MCPC 2015 Conference had a strong focus on real life MCPC applications, and this proceedings volume reflects this. MCPC strategies aim to profit from the fact that people are different. Their objective is to turn customer heterogeneities into profit opportunities, hence addressing the current trend of long tail business models. Mass customization means to provide goods and services that best serve individual customers’ personal needs with near mass production efficiency. This book brings together the latest from MCPC thought leaders, entrepreneurs, technology developers, and researchers that use these strategies in practice.

Economic policy and planning (general) --- Applied physical engineering --- Organization theory --- Plant and equipment --- Production management --- Business management --- technologiebeleid --- fabrieken --- co-creation --- economische politiek --- management --- productie --- duurzame ontwikkeling --- informatietechnologie --- machines

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This proceedings volume presents the latest research from the worldwide mass customization & personalization (MCP) community bringing together new thoughts and results from various disciplines within the field. The chapters are based on papers from the MCPC 2017. The book showcases research and practice from authors that see MCP as an opportunity to extend or even revolutionize current business models. The current trends of Industrie 4.0, digital manufacturing, and the rise of smart products allow for a fresh perspective on MCP: Customization 4.0. The book places a new set of values in the centre of the debate: a world with finite resources, global population growth, and exacerbating climate change needs smart thinking to engage the most effective capabilities and resources. It discusses how Customization 4.0 fosters sustainable development and creates shared value for companies, customers, consumers, and the society as a whole. The chapters of this book are contributed by a wide range of specialists, offering cutting-edge research, as well as insightful advances in industrial practice in key areas. The MCPC 2017 has a strong focus on real life MCP applications, and this proceedings volume reflects this. MCP strategies aim to profit from the fact that people are different. Their objective is to turn customer heterogeneities into opportunities, hence addressing “long tail” business models. The objective of MCP is to provide goods and services that best serve individual customers’ needs with near mass production efficiency. This proceedings volume highlights the interdisciplinary work of thought leaders, technology developers, and researchers with corporate entrepreneurs putting these strategies into practice. Chapter 24 is open access under a CC BY 4.0 license via link.springer.com.

Business. --- Management. --- Industrial management. --- Information technology. --- Business --- Manufacturing industries. --- Machines. --- Tools. --- Business and Management. --- Innovation/Technology Management. --- Manufacturing, Machines, Tools. --- IT in Business. --- Data processing. --- Hand tools --- Handtools --- Hardware --- Implements, utensils, etc. --- Machinery --- Machines --- Manufactures --- Power (Mechanics) --- Technology --- Mechanical engineering --- Motors --- Power transmission --- Industries --- Electronic data processing --- IT (Information technology) --- Telematics --- Information superhighway --- Knowledge management --- Business administration --- Business enterprises --- Business management --- Corporate management --- Corporations --- Industrial administration --- Management, Industrial --- Rationalization of industry --- Scientific management --- Management --- Industrial organization --- Administration --- Industrial relations --- Organization --- Trade --- Economics --- Commerce --- Industrial management --- Curious devices --- Mass customization. --- Flexible manufacturing systems. --- Product management. --- Brand management --- Management, Product --- Marketing --- Flexible production systems --- FMS (Production engineering) --- Manufacturing systems, Flexible --- Production systems, Flexible --- Automation --- Production engineering --- Computer integrated manufacturing systems --- Material requirements planning --- Customization, Mass --- Manufacturing processes --- Manufactures. --- Manufacturing, Machines, Tools, Processes. --- Manufactured goods --- Manufactured products --- Products --- Products, Manufactured --- Commercial products --- Manufacturing industries --- Business—Data processing.