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Burning the ships : transforming your company's culture through intellectual property strategy.
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ISBN: 9780470918210 Year: 2009 Publisher: Hoboken Wiley

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Burning the ships : intellectual property and the transformation of Microsoft
Authors: ---
ISBN: 1282137689 9786612137686 0470494085 Year: 2009 Publisher: Hoboken, NJ : Wiley,

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'Burning the Ships' offers a dramatic insider's account of how Microsoft used intellectual property to remake its business strategy and embrace the open source movement and the new innovation world - with real-world benefits for large enterprise customers and chief information officers everywhere.

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