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Book
Trends in consumer behavior research
Author:
ISBN: 0877570833 9780877570837 Year: 1977 Volume: 6 Publisher: Chicago, Ill.

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Abstract

Constructing effective questionnaires
Author:
ISBN: 0761916407 0761916415 1483349020 Year: 2000 Publisher: Thousand Oaks (Calif.): Sage


Book
Marketing research
Author:
ISBN: 0256024375 Year: 1982 Publisher: Plano, Tex.

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Keywords

Market research


Book
Constructing effective questionnaires
Author:
ISBN: 9781483349022 Year: 2000 Publisher: Thousand Oaks, [Calif.] : SAGE,

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Abstract

Asking the right questions is at the heart of all successful survey research. This text will teach students and new researchers how to commission, conduct and evaluate research based on asking these questions. The author's experience as well as in-depth knowledge of conceptual and methodological literature make this an invaluable guide for all those new to survey research.


Book
Models for innovation diffusion
Authors: ---
ISBN: 9781412985093 Year: 1985 Publisher: Newbury Park, [Calif.] ; London : SAGE,

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Abstract

The intellectual environment surrounding diffusion models has been restricted by the language and notation employed in different fields. It's a topic which begs for a sound intellectual introduction. This book provides that introduction, bridging disciplines and setting out findings in a clear and consistent way.


Book
Strategic marketing problems: cases and comments
Authors: ---
ISBN: 0205121292 Year: 1990 Publisher: Boston Allyn and Bacon

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Keywords

Marketing --- 658.8 --- Decision making --- Management

Strategic marketing problems : cases and comments
Authors: ---
ISBN: 0131871528 9780131871526 9780132335713 0132335719 Year: 2007 Publisher: Upper Saddle River, NJ Pearson/Prentice Hall

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