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Dissertation
Le city branding : un atout pour les villes touchées par le terrorisme ?
Authors: --- --- ---
Year: 2019 Publisher: Liège Université de Liège (ULiège)

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Abstract

These days, European cities are afraid of dealing with a terrorist attack that can undermine their image and their reputation on the national and international level and weaken their economic activity. Indeed, many major and capital cities in Europe were the targets of the terrorist organizations over the past few years. 
Moreover, a competition exists between cities to be as attractive as possible and city branding represents a tool to develop the attractiveness of a territory. 
Our research question is: Does the city branding represent an asset for these cities affected by terrorism? To answer this question, it is worth studying in detail the concept of city branding, its stakeholders, its factors of attractiveness and crisis marketing. In addition to that, it is legitimate for the cities to reconsider their security, what can be complex. 
By studying the case of Liege, recently hit by terrorism, we will determine how city branding could be an asset and how should it be developed to be efficient.


Dissertation
The impact a cultural or musical event has on the city's image
Authors: --- --- ---
Year: 2020 Publisher: Liège Université de Liège (ULiège)

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Abstract

Cultural and musical events have been increasing in the last two decades, in an attempt to either celebrate the spirit of a city or as a tool to promote the city's image itself. While there has been extensive research made on the economic impacts festivals had on the city, there is a need to further research how the hosting community perceives the socio-cultural impacts generated by a cultural or musical event and how this impacts the city's image. This is what this study will focus on. 

For this research paper I decided to make a study case comparing two particular music festivals, namely the festival "Les Ardentes" in the city of Liège and the festival "Les Francofolies de Spa" in the city of Spa. With the intent of assessing the perception of positive and negative socio-cultural impacts, I conducted a survey among locals from both host communities (attendees and non-attendees). Also included in this research study are two in-depth semi-structured interviews, one with one of the co-founders of the festival Les Francofolies de Spa (Charles Gardier) and one with one of the co-founders of the festival Les Ardentes (Fabrice Lamproye). 

This paper also includes recommendations for future festival organisers as well as recommendations for future academical researches that will be done in the same field of research.

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