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Book
ISBN: 1498516165 0739171143 9780739171141 1299743390 9781299743397 9780739171134 0739171135 9781498516167 Year: 2013 Publisher: Lanham
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Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC.
Communication in marketing. --- Marketing --- Social media. --- Communication --- User-generated media --- User-generated content --- Social aspects. --- Technological innovations. --- Communication in marketing --- Social media --- Social aspects --- Technological innovations --- E-books
Book
ISBN: 1498540023 1498540031 149854004X Year: 2016 Publisher: Lanham, Maryland : Lexington Books,
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Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. This book explores how IMC, as grounded in the communication discipline, creates spaces for community engagement and collaboration.
Digital
ISBN: 9783110752427 9783110752502 9783110752359 Year: 2023 Publisher: Berlin ;; Boston De Gruyter Mouton
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