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The digital traces that people leave behind as they conduct their daily lives provide a powerful resource for businesses to better understand the dynamics of an otherwise chaotic society. Digital technologies have become omnipresent in our lives and we still do not fully know how to make the best use of the data these technologies could harness. Businesses leveraging big data appropriately could definitely gain a sustainable competitive advantage. With a balanced mix of texts and cases, this book discusses a variety of digital technologies and how they transform people and organizations. It offers a debate on the societal consequences of the yet unfolding technological revolution and proposes alternatives for harnessing disruptive technologies for the greater benefit of all. This book will have wide appeal to academics in technology management, strategy, marketing, and human resource management.

Information technology. --- Knowledge management. --- Leadership. --- Motivation research (Marketing). --- Big data. --- Internet marketing. --- IT in Business. --- Knowledge Management. --- Business Strategy/Leadership. --- Consumer Behavior. --- Big Data. --- Online Marketing/Social Media. --- Online marketing --- Web marketing --- World Wide Web marketing --- Electronic commerce --- Marketing --- Data sets, Large --- Large data sets --- Data sets --- Advertising --- Marketing research --- Motivation (Psychology) --- Research --- Ability --- Command of troops --- Followership --- Management of knowledge assets --- Management --- Information technology --- Intellectual capital --- Organizational learning --- IT (Information technology) --- Technology --- Telematics --- Information superhighway --- Knowledge management --- Psychological aspects --- Economic aspects. --- Business—Data processing. --- Tecnologia de la informació --- Dades massives --- Gestió de la tecnologia --- Màrqueting per Internet --- Negocis --- Economia --- Beneficis --- Competència econòmica --- Comptabilitat --- Creativitat en els negocis --- Crèdit --- Dret empresarial --- Empresàries --- Empresaris --- Empreses --- Èxit en els negocis --- Gestió pressupostària --- Homes de negocis --- Negociació comercial --- Negocis immobiliaris --- Organigrames --- Publicitat --- Relacions amb els clients --- Societats --- Sol·licituds de treball --- Venda --- Comerç --- Cibermàrqueting --- Màrqueting digital --- Màrqueting --- Màrqueting viral --- Optimització natural --- Comerç electrònic --- Gestió tecnològica --- Administració --- Gestió de la innovació --- Innovacions tecnològiques --- Macrodades --- Bases de dades --- Noves tecnologies de la informació i de la comunicació --- Tecnologies de la informació i la comunicació --- Tecnologia de la comunicació i de la informació --- TIC --- AcTIC --- Alfabetització tecnològica --- Autopistes de la informació --- Bretxa digital --- Economia de la informació --- Gestió del coneixement --- Motivation research (Marketing)

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This book analyzes the changing dynamics of competition and the emergence of deglobalization trends and processes. The authors begin by explaining the role of technology on globalization and its impact on competitive strategy. Then, they present a theoretical framework that outlines the connection between globalization and modern society. The book also delves into the shift toward deglobalization and addresses how the onset of the COVID-10 pandemic has accelerated the process. Concluding with a discussion of how the 4th Industrial Revolution has resulted in new paradigms for business, this book will fill a gap through its investigation of an emerging concept for scholars in international business. Justin Paul is Full Professor in the Ph.D & MBA programs at the University of Puerto Rico, San Juan, PR, USA and holds the title of Distinguished Scholar at Indian Institute of Management Kozhikode, India's premier business school. He serves as Editor-in-Chief of the International Journal of Consumer Studies and (co-) author of the best-selling textbooks Business Environment (4th edition), International Marketing, (2nd edition), Management of Banking & Financial Services (2nd edition), and Export-Import Management (2nd edition). Sanjay Dhir is an Associate Professor of Strategic Management in the Department of Management Studies, Indian Institute of Technology Delhi, New Delhi, India. He is a Fellow (Ph.D.) from the Indian Institute of Management (IIM) Lucknow. He is also author of Case Studies on Strategic Management, Flexible Strategies in VUCA Markets and Global Value Chains, Flexibility and Sustainability.

Political philosophy. Social philosophy --- International relations. Foreign policy --- Developing countries: economic development problems --- International law --- internationale handel --- globalisering

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Theory of knowledge --- Personnel management --- Market research --- Marketing --- Business management --- Information systems --- kennismanagement --- marketing --- leidinggeven --- organisatiecultuur --- marktonderzoek --- informatietechnologie --- gegevensanalyse