Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

How do you design an effective message for a health campaign? This book explores this question from both practical and theoretical perspectives. The contributors demonstrate the necessity of basing message design decisions on appropriate theories of human behaviour and communication effectiveness.

659.2 --- #SBIB:309H1025 --- #SBIB:316.334.3M50 --- Information work. Advisory and consultancy services --- Mediaboodschappen met een informatieve functie --- Organisatie van de gezondheidszorg: algemeen, beleid --- Health promotion. --- Mass media in health education. --- Mass media in health education --- Health promotion --- Social Control, Informal --- Health Care Facilities, Manpower, and Services --- Information Science --- Preventive Health Services --- Behavior --- Attitude --- Delivery of Health Care --- Communications Media --- Behavior and Behavior Mechanisms --- Health Services --- Sociology --- Health Care --- Health Care Quality, Access, and Evaluation --- Psychiatry and Psychology --- Social Sciences --- Anthropology, Education, Sociology and Social Phenomena --- Health Promotion --- Attitude to Health --- Public Opinion --- Mass Media --- Communication --- Public Health --- Health & Biological Sciences --- Public Health - General --- 659.2 Information work. Advisory and consultancy services --- Health education --- Health promotion programs --- Health promotion services --- Promotion of health --- Wellness programs --- Preventive health services --- Sociology of health --- Mass communications --- volksgezondheid --- medische journalistiek --- preventieve gezondheidszorg --- gezondheidspromotie --- medische wetenschappen

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Communication in medicine --- Communication --- Delivery of Health Care --- Health Promotion --- Patient Education as Topic --- Physician and patient --- Physician-Patient Relations --- Organization & administration --- Methods --- #SBIB:309H261 --- #SBIB:316.334.3M30 --- Health communication --- Medical communication --- Medicine --- Doctor and patient --- Doctor-patient relationships --- Patient and doctor --- Patient and physician --- Patient-doctor relationships --- Patient-physician relationships --- Patients and doctors --- Patients and physicians --- Physician-patient relationships --- Physicians and patients --- Interpersonal relations --- Fear of doctors --- Narrative medicine --- Voorlichting: toepassingsgebieden --- Medische sociologie: gezondheidsgedrag